Why Eco-Friendly Advertising Gifts Are So Important

With concerns about climate change on the rise, there has never been a more critical time to invest in sustainable, eco-friendly products. Every industry, from manufacturing to marketing, is looking for ways to produce output in more sustainable, less wasteful ways to help lessen the negative impact they are having on the environment.

Concerns about the environment have never been more prevalent in the public’s consciousness, and this is only likely to continue and to increase. Companies that refuse to adopt greener practices are in danger of being considered out of touch and uncaring, which could lead to a loss in business.

That’s why, when you’re thinking about getting promotional merchandise for your clients, you should consider eco-friendly options. Not only do they make great, useful gifts, but the eco-friendly element will appeal to your clients. Here’s why sustainability is such a draw to consumers, as well as a look at the range of eco-friendly products available at EMC Advertising Gifts.

Hands holding a plant

Customers Attitudes to Sustainability

For years now, there has been a growing trend of customers looking out for sustainability and eco-friendlessness when they purchase goods. According to the Sustainability in UK Retails 2019 report, customers are not currently satisfied that retailers are doing enough to address issues around sustainability and climate change, with 79.8% of respondents holding this view.

A report from Shoppercentric found that 82% of UK shoppers consider environmentally friendly labelling when making purchase decisions. Younger consumers, in particular, are more likely to embrace companies that put sustainability first. When you provide sustainable, environmentally friendly products, customers are more likely to view your business in a positive light.

This does not just extend to products and services you offer as a business, but also to the free gifts that you offer your customers. Everyone loves promotional gifts, and they make fantastic advertising tools for your company. So make sure you take advantage of consumer attitudes towards sustainability with some eco-friendly promotional gifts.

Eco-Friendly Gifts From EMC

Eco Notebook and Pen

The notebook and pen are a truly classic promotional gift combination that people just love. They are infinitely useful for the customer, and there is plenty of space on them to be decorated with your logo and business details, giving you a large advertising space that customer will see every time they take them out to use.

At EMC, we have many notebooks and pens to choose from, but for an environmentally friendly gift, consider the Eco Notebook and Pen. This recycled item includes a 70-page spiral-bound paper notebook and matching blue ink ballpen with a recycled barrel and biodegradable plastic parts. Available in a range of colours, this gift is ideal for those wanting to make sustainability part of their branding.

Eco Notebook and Pen

Bamboo Ballpen

The promotional pen is a fantastic promotional gift that is so easy to give away. They can be handed out at exhibitions or sent out to potential clients and popped through letterboxes. No one ever had enough pens, and a promotional pen can help advertise your business while also provide your client with something useful that they will use every day.

The Bamboo Ballpen from EMC is just one of the many branded pens we have available. It’s a unique pen with a sustainable bamboo barrel with chrome trims and a soft rubber grip.

Bamboo Ballpen

Grow Cards

For a gift that is a little more unique, consider some Grow Cards. These cards are available in full-colour print advertising and are wrapped in a water-soluble film that allows them to be placed in prepared soil ready to grow into flowers or herbs. These are a fantastic gift that gives your customers something fun to do. It also encourages plant growing, which is another activity rapidly increasing in popularity thanks to environmental concerns. Your customers will love this truly unique, sustainable gift.

Grow Cards

Eco Lip Balm

Lip balm is another gift that people love to receive, as people frequently have them to hand and keep them in their bags at all times. Our Eco Lip Balm is in a completely recyclable aluminium container, and the balm itself is made from natural beeswax and cocoa butter with no artificial colours.

With a print area on the top for your logo, this gift is a great way to get your branding in a position where it will be seen every day by your customers as they keep the lip balm in their bags or at their desk ready to use.

Eco Lip Balm

Jute Shopping Bag

Bags are one of the most popular promotional gifts, as people always need more bags, and they can be used by your customers to securely carry other promotional gifts as well as your business card and leaflets.

Our Jute Shopping Bag is the perfect alternative to a plastic carrier bag. This woven bag looks great with dark colour print and has thick handles to make carrying heavy items a breeze.

Jute Shopping Bag

Eco Tech

At EMC, we like to be at the forefront of eco-technology, and one of the most interesting innovations we are offering right now is TECHWHEAT, made from biodegradable material that is designed to break down four times faster than ordinary plastic.

We have a range of our usual products ready to be personalised with your logo that have been manufactured from this revolutionary new material, including power packs, wireless speakers and wireless mice. You can take a look at our Eco Tech catalogue for the full range.

Eco Tech

If you’re thinking about promotional gifts for your customers, don’t forget to take sustainability into account. Eco-friendly products are very popular, and more and more people understand the importance of sustainable purchasing. Make sure you consider this trend the next time you’re looking for promotional gifts. If you’d like to learn more about our vast range of gifts, contact us today.

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