Using Promotional Gifts as Part of Your Social Media Campaign

Social media is a tool that simply cannot be ignored in the marketing world. However, it is important that you use it as effectively as possible in order to get the most out of it.

At EMC Advertising Gifts, we know how to make promotional gifts work for your business and your marketing campaigns, and here we will show you how a social media campaign can be further enhanced by using promotional products.


The Beauty of Competitions

There is no doubt about it – people love to get something for nothing. Competitions promoted using the likes of Facebook, Twitter and Instagram always get attention.

Social media competitions are hugely successful, and over the course of the competition will generate shares, likes and draw more people to your business. People will follow a company in order to enter a competition and will continue to do so even after it’s over, exposing them to your future social media marketing campaigns as well as future competitions.

What to Give Away?

Although some companies give away iPads and gift vouchers, your competition doesn’t have to cost the earth in order to attract attention.

In fact, using promotional products as part of your competition allows your marketing to go even further. Whether you are giving away some promotional clothing, a personalised Monopoly game or a bottle of champagne with your company logo on it, by giving it away as part of a competition, you will make your promotional products even more desirable and your social media campaign even more effective.


Tips and Tricks

There are a few things you will need to do in order to get the most out of the campaign and ensure the longevity of your marketing success.

Firstly, you will need to make it so that your participants will have to ‘like’ your page, share the competition or comment on the post, or any combination of these three things. This will ensure that they are going to be exposed to your future marketing campaigns.

Secondly, you should try to use tools such as hashtags on your campaign. For example, if your campaign is on Twitter, you can make it a condition of entry that entrants have to tweet your company’s handle and use a hashtag such as #giveaway or #competition.


We hope that you found this information helpful and that you’ll be using promotional products as part of your next social media campaign. If you need high quality promotional gifts for your marketing campaign, EMC can provide you with everything you need. For more information, browse our extensive selection of products on our website today or contact us by calling 0800 170 7570.

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