Businesses cannot underestimate the advertising power that accompanies promotional products; they have a clear advertising affect, the memory of the product and the company it promotes is often long-lasting. Depending on a product’s relevance and enjoyment it can provoke strong emotions of trust and friendship, exactly the sort of relationship businesses want to have with their clients.
Ask anyone; receiving something free is delightful, even if they never use it again, the value of giving a client or a potential client a free gift is great. This is because emotional situations provoke the strongest memories, the client will think of your free mug or printed t-shirt instantly when recalling the free gift they received and subsequently your company, also their colleagues or friends will see or hear about the corporate gifts and through this influential advertising your company will attain more exposure, and consequently more business.
The type of promotional items you choose to dispatch to clients is also important, the point to remember is to try to make it personal, for example an IT company would perhaps give free flash drives to clients, not only is this useful, but significant. If flash drives or printed pens are used on a regular basis this again promotes the company as a potential client will see your logo continuously each time they use it and associate your company with something reliable and indispensable.
So when purchasing your free promotional products remembers to examine the following points; relevance-how significant is it to the client? And Utility- how useful will they find the free product? Promotional products are an undervalued aspect of good company-client relationships; use them greatly to your advantage for a successful business future.