One of the beauties of using promotional gifts to advertise your business is their potential for subtly, which makes them suitable for advertising practically every kind of business. Take the example of a funeral parlour. Obviously, advertising for such a service must be discrete and a taking out an advertisement on a side of a bus would not be appropriate at all. By the same token neither would advertising on radio or television.
However, promotional gifts would be entirely suitable. For example, a plain simple, black pen could easily and tastefully be printed with the name and contact for a funeral director. These promotional pens could then be handed out to clients and would serve as an excellent, but subtle form of advertisement that wouldn’t cause offence to anyone.
This is one of the great advantages of using promotional gifts to advertise, they’re subtle! But this doesn’t mean they should be used in situations where there isn’t a necessity to be subtle. Even if you wanted to advertise something as brash as a theme park, then promotional gifts such as printed t-shirts or promotional pens could be used in conjunction with other forms of advertising too. It is this subtlety that makes promotional gifts such as effective form of advertising. A person who picked up a promotional pen from your business may put it away in a draw for months, but when they come to use it again they will be reminded of your services, possibly prompting them to make use of them again.