Business gifts are an essential part of any successful business; they are sometimes underestimated, but their power of morale boosting and advertising are somewhat impressive.
Let’s look at the psychology behind the gift-transaction process; gift giving has long been a favourite subject for studies on human behavior, purely because it provokes the most emotion, physcologists have discovered that gift giving and receiving is a complex human emotion. It has even been said that the process has defined relationships and strengthened bonds, for example between an employer and an employee or a business and a client.
The type of Business Gift given is dependent upon the recipient, for example an employee may appreciate a coffee cup for around the office, whereas a client or even more importantly a potential client might appreciate something more significant such as a flash drive, to potential clients specifically it is important for them to be reminded of your company constantly and in a positive way. Imagine how you feel when you receive a gift, happier? A closer relationship with the person who gave it to you, this is what smart businesses do to build strong relationships with clients.
To summarize the psychology behind the free gifts is that the receiver will be happy and give the company great word of mouth advertising, which is proven to be more influential than conventional advertising methods. Also with your company name and logo branded on the gift it will give clients more exposure to your products and services.