Promotional products are an excellent way to brand your company, both in your office and out in the world. They are an investment, and here at EMC Ad Gifts, we are going to show you why promotional items should be an integral part of your marketing strategy.
They Are Long Lasting
When a customer receives a promotional product, they are more likely to keep them if they are of good quality. This will increase brand awareness both in the person who received the promotional item, and those people who come into contact with the person, and see them using and enjoying it.
Even something as small as a branded pen can make a big impact on your brand awareness. Everyone will need a pen at some point, so why not offer them one with your brand on it?
It is Cheaper in the Long Run than Other Advertising
Might be hard to believe, but it does in fact save you money when you invest in promotional merchandise. With paper-based and other visual advertisement, your brand can easily be lost in the sea of other brands and advertising campaigns.
Having promotional items which the recipient will use means that they will be reminded of your business every time they pick the item up to use. This also gets your brand out to more people, especially if the recipient is using the item frequently, and maybe even people who have no connection to what your company offers may be interested in finding out more about what you do!
Some publicity is better than no publicity!
It Improves Customer Opinion
We dare you to name someone who doesn’t like free stuff. If you are sending free promotional items to a customer, they will be able to get a feel for your company for no cost to themselves. They will constantly be reminded of your brand when they use it, and may be more likely to do business with you in the future.
Not Just One Product
There are a lot of different promotional items that are available for your company, fitting in with what you do to reinforce that recognition when they see your brand. For example, a technology company may invest in some computer related promotional items, such as mouse mats, whereas a travel company may want to provide their customers with branded travel related products.
Here at EMC Ad Gifts, we understand the importance of promotional marketing within your company. Our huge range of products can help you get your brand name out there, and get more people excited about what you do! From promotional desktop items to unique promotional gifts, if you want more info on any of our products, don’t hesitate to contact us on 020 8492 2200 and chat to one of our friendly team members today!