The 4 Most Effective Promotional Products

 When you are investing in a marketing campaign that involves promotional gifts, it has to be thoughtfully planned as you want the best possible return on investment. You need to consider what sort of items your target audience will appreciate and ensure they use and keep these items. According to the Promotional Products Association international, items are kept on average for 7 months, although the “higher end” the item, the longer it is kept. The top reasons for keeping promotional gifts were usefulness and quality. Based on our research and statistics from the PPAI there are the top four most affective items to give away.

1) Writing Implements. These are affective because they can be given to anyone under any circumstances. You can give them out at trade shows, events, in the post, or to customers who visit your business. No one can ever have too many pens or pencils, because they have a fairly high rate of running out. According to research, writing implements such as promotional pencils are used in the office an average of 64 times a month. This means that you get 768 impressions per year for each pencil that you give out, and considering our pencils start at just 11p, that’s a great investment. Don’t forget too, that pencils and stationary can be used in the home and are very universal for different types of customers and businesses.

2) Clothing Items. Clothing items are certainly more expensive, but you can afford to give less out; those that chose to wear your promotional apparel will be will not only leave an impression on themselves, but your branding will reach those that look at the wearer’s branded item. This way you can get your customers to do some advertising for you! It is very hard to track how many impressions you will get from a promotional t-shirt, but they certainly get more attention than items that will stay firmly within the office. According to a report by PPAI the item that people most remembered receiving were t-shirts, meaning they stand out in people’s minds and people are appreciative of them.

3) Memory Sticks. Memory sticks are a suitable giveaway because they are useful and create an image of a company who is up-to-date and future friendly. Promotional USB sticks are great giveaways for IT companies and insurance because they connote both technology and a “back up” option. Memory sticks fit the criteria for the most desired items; they are good quality and extremely useful. People actively go out and by memory pens, as they are a type of hardware, and if you spare them that expense they will be grateful. It also means your branding is present every time they use it, which could be up to 5 times a week.

4) Bags. These function very similarly to clothing items, as they are used and transported around by the owner, therefore spreading the impressions and increasing your brand awareness. Bags are just as useful, if not more than clothing because you can store an infinite range of things in them. Encourage customers to take them shopping, the gym, or give them out at trade shows so people can contain all their leaflets and freebies. Bags are also universal; they are used by men, women and children and come in a one size fits all so it doesn’t matter too much who your target audience are. At EMC we have an impressive range of promotional bags, from low end paper gift bags to high end branded laptop bags; the choice is yours depending on your budget and customer demographic.

Ultimately, it is entirely your choice which type of items you invest in to create an effective promotional campaign. The above items are the most effective due to their high level of usefulness, but you must pick your items depending on what message you want to give out about your business.  ue: 11/11/2013

cal processthesel coverings and furniture that are sutiable for the type of room you want your new space to be.

 When you are investing in a marketing campaign that involves promotional gifts, it has to be thoughtfully planned as you want the best possible return on investment. You need to consider what sort of items your target audience will appreciate and ensure they use and keep these items. According to the Promotional Products Association international, items are kept on average for 7 months, although the “higher end” the item, the longer it is kept. The top reasons for keeping promotional gifts were usefulness and quality. Based on our research and statistics from the PPAI there are the top four most affective items to give away.

1) Writing Implements. These are affective because they can be given to anyone under any circumstances. You can give them out at trade shows, events, in the post, or to customers who visit your business. No one can ever have too many pens or pencils, because they have a fairly high rate of running out. According to research, writing implements such as promotional pencils are used in the office an average of 64 times a month. This means that you get 768 impressions per year for each pencil that you give out, and considering our pencils start at just 11p, that’s a great investment. Don’t forget too, that pencils and stationary can be used in the home and are very universal for different types of customers and businesses.

2) Clothing Items. Clothing items are certainly more expensive, but you can afford to give less out; those that chose to wear your promotional apparel will be will not only leave an impression on themselves, but your branding will reach those that look at the wearer’s branded item. This way you can get your customers to do some advertising for you! It is very hard to track how many impressions you will get from a promotional t-shirt, but they certainly get more attention than items that will stay firmly within the office. According to a report by PPAI the item that people most remembered receiving were t-shirts, meaning they stand out in people’s minds and people are appreciative of them.

3) Memory Sticks. Memory sticks are a suitable giveaway because they are useful and create an image of a company who is up-to-date and future friendly. Promotional USB sticks are great giveaways for IT companies and insurance because they connote both technology and a “back up” option. Memory sticks fit the criteria for the most desired items; they are good quality and extremely useful. People actively go out and by memory pens, as they are a type of hardware, and if you spare them that expense they will be grateful. It also means your branding is present every time they use it, which could be up to 5 times a week.

4) Bags. These function very similarly to clothing items, as they are used and transported around by the owner, therefore spreading the impressions and increasing your brand awareness. Bags are just as useful, if not more than clothing because you can store an infinite range of things in them. Encourage customers to take them shopping, the gym, or give them out at trade shows so people can contain all their leaflets and freebies. Bags are also universal; they are used by men, women and children and come in a one size fits all so it doesn’t matter too much who your target audience are. At EMC we have an impressive range of promotional bags, from low end paper gift bags to high end branded laptop bags; the choice is yours depending on your budget and customer demographic.

Ultimately, it is entirely your choice which type of items you invest in to create an effective promotional campaign. The above items are the most effective due to their high level of usefulness, but you must pick your items depending on what message you want to give out about your business.  ue: 11/11/2013

cal processthesel coverings and furniture that are sutiable for the type of room you want your new space to be.

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