Should You Turn Your Back on the Promotional Pen?

For some, there has been a notion in the air that the promotional pen has had its day. Gone is its era of effectiveness in a marketing landscape. Could this be true?

Promotional Pen

Well, as the champion of the promotional pen, we here at EMC have to put forward a categorical no. The pen is still alive and kicking, in no way should you be turning your back on this ingenious little invention and its marketing powers. For, they are vast and everlasting.

Promotional products as a whole have many upsides, so here are few to help you realise the true power of the promotional pen.

Capture Interest

Promotional products as a whole are a great way to help you capture interest in your brand, whether you are showing someone around your office or at an event offsite. When opportunities arise, the promotional pen fits snugly in your pocket to be used as a fast-acting promotional product.

pexels-photo-259009

Long Lasting Promotion

Probably the most important aspect of promotional gifts in marketing is the long-lasting power that they represent. You may hand someone a pen (say, for example, new hires) and not see a return on that action for several months or even years, potentially. It’s akin to placing your business card in the hands of a potential client, but instead of putting it in the bottom of a draw they will potentially use it daily. When a need for your services arises, yours will, then, be the first name that pops to mind.

Subtle, but effective. That’s the name of the game in product marketing.

Turn That Frown Upside Down

However, we know that the promotional pen can have its downfalls. But, these are not down to the pen itself, merely human error. Here are a few things you can avoid to keep your love for the promotional pen alive and well:

  • Avoid ordering too many. Anyone who is swimming in an office full of promotional pens may develop a slight hatred of them, so only order what you need and simply restock when appropriate.
  • Don’t order pens without a purpose. Or, if you don’t have a plan for the pen or a large business full of employees to supply then you may have very little use for your handy pen.
  • Choose appealing colours for your brand. The more attractive your brand colours are, the more you will appreciate the pen and not grow weary looking at it.
  • Have an array of promotional products. If you feel the promotional pen is a tad overused, then pair it with an imaginative product that will get your customers understanding the other side to your brand. It could be a director’s chair, an umbrella for those rainy days or even seeds to help your business grow.

Adult King Penguin (Aptenodytes patagonicus) standing amongst a large group of nearly fully grown chicks at Volunteer Point in the Falkland Islands.

At the end of the day, there are a lot of ways that you could attempt to spruce-up your promotional marketing without forsaking the beloved pen. It’s easy to stand out from the crowd! Just add a little creativity for special events and keep your trusty pen on hand for everything else!

Don’t hesitate to get in touch with our friendly team to learn more about what we have to offer or to order a product!

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