Raising Brand Awareness with Promotional Pens

Promotional pens are a great way to promote your company’s image and get your brand out there in the public eye. We’ve previously discussed why we don’t believe that the days of the promotional pen are over; as a promotional product, the pen is a true staple that isn’t going anywhere.

Here are just some of the reasons the promotional pen is great for raising brand awareness:

Walking Advertisements

When it comes to traditional forms of advertising, such as leaflets and billboards, these can only be effective if potential customers are there to see them. Even if someone were to glimpse a leaflet, it will be forgotten about the moment they put it down. This is not the case with promotional pens.

Pens are constantly in use or left in a line of sight, such as in a pen holder on a desk. If your company’s branding is printed on the pen it will always be in the user’s eyeline, constantly reminding them of your business and what you do. Should the time come that they need to enlist in the services of a company like yours, your company will be the first one they think of due to the association created through the constant use of one of your promotional pens.

Bic Grip Roller

Bic Grip Roller from 69p

Always in Demand

Where’s a pen when you need one? People constantly find themselves in need of a pen at the precise moment when they can’t find one. Essentially, you can never have enough pens.

Whether it’s at their desk, in their bag or even in the glovebox of their car, pens are incredibly useful and people love having them close by. It may seem like a simple, non-original promotional product, but that’s the beauty of the humble pen. They are simple, but people just can’t get enough of them. You’ll be amazed at how popular promotional pens are when you hand them out to new and existing customers.

Easily Distributed

Pens have an advantage over some other kinds of promotional gifts in that they are small, slim and light, so you can bring substantial amounts of promotional pens to an event like an exhibition. You can lay them out on a table for easy access for people passing by your stand, or pop one into a promotional bag for people to take as they pass or after listening to your pitch. They are very easily distributed at an event or even in the post along with promotional reading material.

PromoMate Grip Gel Pen

PromoMate Grip Gel Pen from 55p

Usability

All promotional items are useful, that’s why they function as promotional gifts. From t-shirts to bottle openers, magnets to keyrings, they all serve a purpose and can be used by the recipient. But how often are these going to actually be used? There’s a good chance that some types of promotional gifts get tossed into the back of a drawer, never to be seen again until they’re eventually thrown out.

This is not the case with pens. Everyone needs and uses pens, they’re not something that get thrown away when they’re still in working condition. Pens will often be placed somewhere they can be used because people will actually want to use them. Thus, pens are one kind of promotional gift that will actually be seen and used on a regular basis.

5 in 1 Ballpoint Pen

5 in 1 Ballpoint Pen from 88p

Replace Business Cards

How often do business cards catch your eye? Chances are, not very often unless the design is particularly striking. Business cards are one of those things that are a good idea in theory, but in reality about 99% of cards that are handed out will be thrown away with no thought whatsoever.

Promotional pens can be printed with the same information that you would include on a business card, such as your company name, address, phone number and web address. So, not only will you be getting your information out there to potential customers, but unlike business cards, the pens won’t go straight in the bin and never looked at. They will be right there in people’s hands every time they use them, reminding people of your company and providing all the information needed for them to contact you.

Bowie Ballpen

Bowie Ballpen from 97p

At EMC, we can provide you with printed pens in a wide range of styles and designs. Your branded pens will represent you and your business, keeping your brand fresh in the customer’s mind.

This entry was posted in Branding, Promotional Pens. Bookmark the permalink.