Your promotional gift bag and its contents is an important utensil in your marketing toolkit.
Not only does it generate brand awareness and loyalty, rewarding your customers and clients, it’s also a cost-effective part of your marketing strategy, intended to generate sales and increase leads. Building a strong brand is vital to gaining trust and promoting the personality of your business.
The question of what to put in a promotional gift bag can be a challenging one; promotional pen vs highlighter, mug vs water bottle, USB flash drive vs power bank. With a multitude of choices, perhaps the biggest question is, what are the most effective products to put in a promotional gift bag?
Swag Up Your Bag
No one likes boring. Especially when it comes to business. Some of the most popular and well-love brands are adored because of their quirkiness and creativity. When it comes to your promotional gift bag contents, try to think outside the box (or bag!).
Consider ‘unique’ items that may not be necessarily expected to be in a promotional gift bag- what about t shirts? Socks? Or even sunglasses? You could even blow the customer away with a set of headphones! Keep your brands personality at the forefront of your choices- you’ll add swag to your bag in no time.
The Promotional Pen
Promotional pens are the way to a business persons heart. We’re not kidding. A pen remains the #1 most useful item you could find in a promotional gift bag. It’s a must have in any business environment- even with all the technology buzzing around us. It is also perhaps the easiest way to see a brand.
Look around you now for the nearest pen- we bet it has got a brand on, and we bet you have a quick look before you use it. Clever!
Bin Vs Desk
There’s an old common misconception that a goodie bag – especially a free one – will just be full of junk. We say you stop this myth right now! A great looking promotional gift bag is half the job- the second part is filling it with useful, meaningful, and functional items- just like promotional pens!
Put yourself in the shoes of the receiver. Would you keep this on your desk at work? Or would you throw it away?
The more useful an item is, the more it will get used- and your brand will be out in the big wide world for more eyes to see.
Free gift= yes. Free food= even bigger yes! When you combine the two you’ve got a big win!
No matter who you are or what business you run, what could be more useful than something which can feed your branding needs and feed your customers hunger- literally? These types of promotional gifts aren’t too common, so you are sure to surprise the lucky customer.
If at a conference or event, your promotional gift bag and its edible contents will be more appreciated than ever- especially if the event takes up the whole day.
Is there a better way to say thank you to existing loyal customers or even new customers than with a sweet treat?
Assess the Situation
You should assess the situation in which you will be handing out your promotional gift bag. Think about seasons, what type of event you are giving the promotional gifts bags out at, and most importantly who the receivers of the bags are.
Items which are useful for these specifics mean they will get more use right now. Think umbrellas for winter (or whatever season in the UK) and sunglasses for summer. Also consider promotional gifts for events such as Easter, Valentines, Christmas, and other events such as big football games!
Don’t Forget About the Bag Itself!
While the contents of your bag are the jackpot – the bag itself is like the rainbow- it leads the customer to the gold! It is in fact, just as important for first impressions. Again, don’t forget to represent your brand. An environmentally linked business and brand? Opt for roped handle and recyclable bags. Targeting a millennial customer? Opt for a funky canvas bag which can be reused. The options are endless…
Now you have an idea of what to put in a promotional gift bag, you can put your new knowledge to the test and create a promotional gift bag with all the swag.
Contact EMC for all promotional gifts you may need. We provide everything you could need to create your best promotional gift bag – and most of all, to represent your brands personality and character. After all, business shouldn’t be boring.