It’s likely that you hear the words ‘carbon footprint’ on most days – that means that your clientele do too! People are increasingly conscious about their impact on the environment and are more likely than ever to make consumer decisions based on how green a business is. This means that if there’s a choice between companies, they’re likely to opt for the more eco-friendly out of the two.
It’s therefore a good idea to look at investing in eco-friendly promotional products to market your business. Not only does it stop your competitors from being more appealing than you, there are a range of other benefits too!
They’re a Talking Point
Putting a twist on classic marketing items, such as promotional pens, will make them stand out to potential customers and cause them to actually talk about where they got it from and how it was made. The best way of doing this is through using eco products.
Here at EMC, we offer a range of quirky promotional items that are bound to set tongues wagging. For instance, offer your potential clients a pencil that’s made from recycled denim rather than a typical biro. Or you could hand out solar torch keyrings that people will look at every time they go to unlock their house. If the item is interesting, then they’re more likely to talk to their colleagues about it when they spot it on their desk.
Products that People Will Actually Use
When purchasing promotional products for your business, it’s important to think about whether it’s something that your customers will actually use because you want repeat exposure without consistently spending lots of money.
The best way to achieve this is by thinking about the demographic you’re aiming for. For instance, if your clientele are likely to be parents of young children, then it may be wise to distribute eco-kites to give a good impression of your company (and mean that everyone else in the park will take notice of your brand name).
It’s also important that you buy your promotional gifts from a company that specialises in high quality merchandise. The last thing you want is for people to have a bad impression of your business because you bought pens that broke after one use. On average, people keep marketing merchandise for one year or more, so you want to make sure that it lasts that long!
People Will Believe in Your Business
Customers warm to the idea that they have helped the environment with little or no effort. Therefore, by handing them eco friendly products, they are more likely to believe in the ethos of your company and become a paying customer.