When Are Promotional Gifts Most Effective?

When should you use promotional gifts? Which are the best moments for giveaways in order to ensure success? When will your business benefit the most from advertising gifts?

The answers to these questions can help you choose the perfect opportunity to invest in freebies and give them away to your audience. Whether you seek to capture the attention of your existing customer base or attract new clients, picking the perfect moment to promote your business with advertising gifts can go a long way.

So, when can your promotional freebies be most effective?

Product Launch

So, you’ve created a new product and now you want to spread the word. Doing a product launch is the logical next step and promotional gifts can help boost its success. Call attention to your brand-new product by offering freebies to attendees of your event, which will make people interested in what you have to say and offer. After all, everyone loves free stuff!

Holiday or Special Occasion

Certain times of year will be perfect to promote your business. Christmas, New Year, Valentine’s, Halloween… Take advantage of the interest surrounding these holidays or occasions by offering seasonal gifts, which are likely to attract your customer’s attention.

For example, Christmas jumpers are sure to draw the eye with colourful and gorgeous patterns, and what makes people happier than a great Christmas hamper? If you make people happy with your promotional gifts, they are sure to keep you on their radar!

The festive season is just around the corner, so don’t miss out on this opportunity; browse our Christmas promotions and choose the perfect advertising gift from the fantastic range we offer.

Exhibition or Trade Show

Exhibiting at a show is a great occasion to promote your company, as well as its services and products. You want to stand out from the crowd when it comes to events such as these, as the sheer amount of competition means that you will be vying for the attendees’ attention with countless others that do what you do.

This is where promotional gifts can help.

They allow you to offer something different that not only makes people remember you, but also offers brands exposure; after all, people are likely to keep certain items with them for a long time, which will keep your brand in their minds too.

Freshers Fairs

We’ve previously discussed just how important it is to market to students, but how exactly can promotional gifts help you to do that? Well, students tend to have a fairly strict budget, so it’s not surprising that, not only do they love freebies, but they also appreciate it immensely!

This means that you can start promoting to a future customer base that will be more than happy to do business with you, especially after receiving useful gifts they can use in their daily lives.

New Branch Opening

Just like when launching a new product, having an event dedicated to the opening of a new shop or branch is a great opportunity to make customers for life! Edible promotional items, while having a short lifespan, can easily reach a wide audience, so they’re great examples of what you can be giving away to celebrate this moment.

But the best thing about them is that people will be appreciative and, what’s even better, more willing to buy your products too.


There are so many occasions where you can gift promotional items to your customers (or potential clients), as the above is merely a short list. Take advantage of the fact that people simply adore receiving something for free and that you can easily reach them with your message and promote your business.

Want to learn more about our products and how they can help you? Contact our friendly and professional team who will be more than happy to discuss your needs with you.

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