If you want to get your brand noticed, you have to get out there; while the internet makes it easy to virtually get into people’s homes and offices, there’s still no replacement for a little face-to-face interaction. That means you’ve got to get out on the road.
Whether you’re travelling to trade fairs, conferences, or the occasional intimate tête-à-tête with a client, you’ll need to make a lasting impact, and that’s where promotional products come in very handy. Simple, effective branded gifts are an easy way to make a statement about your brand and give your clients or prospective customers something to remember you by. So, how do you choose the right products?
3 Ps: Practical, Pocket-sized and Plenty
These three Ps give you an excellent guideline for choosing gifts for travelling events. Firstly, you want to choose practical items; these are the kind of things that people are most likely to keep hold of. Secondly, you want something pocket-sized – when you’re travelling, you don’t want to be lugging around huge crates full of cumbersome gifts, and your clients don’t want to be burdened either, so a small item is perfect for both parties. And finally, you want plenty of them – you don’t want to run out of promotional items just as a genuinely interested party comes up to you!
Now let’s look at some specifics…
The Pen: Mightier than the Sword
It’s the old faithful of the promotional marketing industry, but this little workhorse shows no sign of losing popularity. The branded pen is a perfect fit for the 3 Ps; it’s a functional little item that’s easily slipped into a pocket, easy to carry around, and comes in such a wide variety that you can easily find a style to suit your brand. From cheap and cheerful to a little bit deluxe, you can make just about any statement you need with a pen.
The Bag: More than just a Carrier
If you’ve got a few things to give away – and between leaflets, catalogues, and promotional items, that’s quite likely – then you can make a favourable impression by including something to carry it all in. However, in an increasingly eco-aware society, the plastic carrier bag doesn’t have the best reputation, so look instead at durable cotton shopping bags or other more environmentally friendly options. This not only has the advantage of being a practical gift for your client, but it’ll also display your brand prominently every time it’s used!
The Keyring: Safer than Houses
Our third recommendation is the humble keyring; again, it fulfils all the 3 Ps quite nicely. Keyrings are a particularly good choice if your brand has any connection to security – after all, seeing your logo every time they pull out their keys will help to secure you in the clients’ minds with that connection to safekeeping. Again, there are plenty of different designs, including shopping trolley token keyrings, so you can find one to suit your brand perfectly.
In the next part of this month’s series, we’ll look at some of the best products for building brand awareness, so be sure to check back later in the week!
In the meantime, if you’re in need of the perfect product for your campaign, simply give us a call on 0800 170 7570 and our team will help you to track down the ideal item.