As the season of giving creeps up on us, many people will turn their minds to giving to those less fortunate than themselves. This makes Christmas an excellent time for charities to really push their marketing campaigns, and here at EMC, we know that promotional products and charity merchandise are an essential part of these campaigns.
Choose Your Products Wisely
When promoting a charity, budget is always a major concern. This means that you need to choose your tools and methods carefully to give the maximum impact with minimal spending. There are a number of things you need to think about to ensure that you choose the right product, such as personality, budget and what you wish to achieve.
Getting seen is absolutely essential for all marketing campaigns, whether they are for charities or mainstream businesses. The great thing for charities is the opportunities they have to get their name seen. One simple way of doing this is by placing charity collection boxes in other business like shops and pubs – customers will often drop their spare change in if they are placed next to a till or on a bar.
People love to give; it makes them feel good, especially at this time of year. But something people also love is receiving! You can use small gifts such as these Trolley Mate Coin Keyrings to encourage people to give as they know that they will receive something back. Best of all, as you can print your logo on contact details on the keyring, you give a constant reminder of your charity and how to get in touch.
Know Your Audience
Just as with mainstream marketing campaigns, knowing who you are talking to is important. When you can pinpoint your target audience, it will become a lot easier to choose promotional products that will facilitate your charity marketing campaign. For example, offering balloons to children may be more effective than handing out pens!
There are many ways in which you can create a successful charity marketing campaign, and here at EMC, we can help you do that with our charity merchandise. If you would like to find out more about any of our products, please don’t hesitate to get in touch with us by calling 020 8492 2200 to speak to a member of our team. In the meantime, make sure to check us out on Facebook, Twitter, Google+ and LinkedIn to keep up to date with all our latest news.