How to Pick the Promotional Product that Works

We’ve had a lot of fun talking about our favourite promotional products this month, and hopefully you’ve found our industry insights useful when thinking about marketing your own brand. Before we end our guide to the best gifts for promoting your business, we wanted to do a quick round-up, giving you a chance to look back over the most useful slices of information that we’ve shared throughout the past month, and help you match a product to your audience or purpose.

The most important takeaway should be that specific products work best in specific situations, so you need to makes sure that you choose something which is tailored to your needs. Here’s a quick guide – click through to the main blog posts for more details!

Want to shine at a marketing event?

Remember our three Ps: Practical, pocket-sized and plenty.

As shown in part one of the series, when you take your products out and about you need to be sure that they’re going to be enticing and useable, so it’s all about small and functional items such as promotional pens and luxury branded key rings.

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Want to get your brand name or logo seen?  

When your main purpose is pure marketing – showing as many people as possible who you are – your best bet is probably to go for products which can be worn. Badges, t-shirts or even embroidered caps, if people are accessorising with your branded products then you can be sure that others are taking notice.

Want to boost your reputation as an ethical business?

If that’s the case, it has to be all about the eco gifts. There are so many ethical products available now that you can choose something which is appropriate for your company and good for the environment, so turning your brand green doesn’t have to tricky.

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Want to develop a deeper relationship with a client?

Business meetings with clients are a great opportunity to get to know them on a personal level. If you want to give them something to remember you by then it needs to be something special. We think that a bottle of wine or champagne strikes the perfect balance – it has a strong impact, but is still something which can be realistically distributed to multiple clients.

Want to start a conversation about your brand?

Things which stand out from the crowd get noticed, and in turn they’ll get discussed – so if you want people to talk about you, choose something slightly unusual.

It’s also important to remember that the act of giving a promotional gift to a potential client can be the perfect opening for you to start talking about your brand. If you’re out on the high street handing out your products then every time you give a gift you also get a few moments to say something which will help people remember who you are and what you represent!

We’ve covered a lot of ground this month, so hopefully you’re feeling more confident about choosing the right promotional product. If you still want to talk it through with an expert, get in touch with us online today, or call 0800 170 7570.

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