Shining at an exhibition can give your business a boost! With the multitude of potential clients, partners and organisations in your industry that attend exhibitions, you can forge new relationships and showcase your company to your target audience.
Getting yourself noticed, however, can be challenging. There are many people competing for the same crowd’s attention, so it’s important that you can differentiate yourself from everyone else.
Give Away Free Products
Sure, many stands will be doing giveaways at your exhibition. The trick is to be different. What can you do that no one else is doing? Depending on your industry, you can use promotional gifts in creative and interesting ways that will capture people’s attention and make you stand out from the competition.
For instance, do a raffle or organise an interactive game – you can have different prizes for winners that work as promotional giveaways as well. Running competitions can increase your stand’s footfall which, in turn, can translate into more business for you!
Social Media Advertising
Traditional marketing still matters. There is no denying it. It’s why advertising gifts do extremely well and why people still pay plenty attention to TV and radio ads. The rise of digital marketing is also undeniable, with an increasing amount of people being reached through social media.
Good marketing, therefore, is the combination of the two. Besides giveaways, make sure to take advantage of your social media presence to create an innovative campaign – use hashtags, share relevant information, promote the benefits of the exhibition, etc. All of this can help you generate buzz for the exhibition and, most importantly, for your stand!
Offer Consultations or Demos
Everyone loves a freebie, and it doesn’t have to be a corporate gift giveaway; it can also be a free service. By offering one-on-one consultations for free, you’re encouraging attendees to visit your stand and giving them an idea of what you can do.
You can also offer demonstrations of products. Visitors can try them on your stall or take samples with them – make sure they have your branding and contact information so that potential customers know who to call!
Launch a Product
Exhibitions are fantastic to announce company or product news and to launch a new product. After all, people attend exhibitions to learn what is happening in their industry, so seeing something new will certainly capture their attentions. A product launch can help you get more customers, and not just people interested in that specific product – because you’ll get more visibility, visitors are more likely to seek out your other services and products.
Many people opt to remain at their stall during the exhibition, but this might not always be the best strategy. Sitting down instead of talking to people passing by will not give you the results you need; after all, if you don’t look energetic, visitors will bypass your stall.
The same goes for friendliness. Make sure to smile a lot, as people will perceive you as fun and approachable and will want to visit your stand. The way you come across will contribute to the success of your exhibition!
It is also important that you’re innovative, since doing the same thing as everyone else will not help you stand out. Display videos, offer augmented reality experiences, add photo booths so people can have fun (and ask them to participate in a caption competition), decorate your stand and add an exhibition banner, create a workspace for people to share experiences and recharge their phones, etc. There are many things you can do to make you different than everyone else!
Exhibitions are amazing opportunities to grow your audience and meet new people in your industry. They can help you expand your business and promote your brand, so it’s important that you get yourself noticed while there.
We want you to achieve your goals, so get in touch with our friendly team to learn more about our products and how they can help you get noticed at your exhibition!