The world of business has changed dramatically over the last few months. Thousands of workplaces in the UK have either closed completely for lockdown or been operating at a reduced capacity as we all get to grips with this new normal. Now that things are starting to ease up, businesses must start looking into how to effectively market themselves so they can get back up and running at full capacity.
It’s difficult to predict how industries will change as a result of COVID-19. People coming out of lockdown will be anxious to get back to shops, restaurants and bars and start living life normally again – or as normally as possible. So now is the time to create a successful post-lockdown marketing campaign to get your business as much exposure as possible. Here’s how you can do just that:
Consumers have been shifting towards purchasing online for a while now, and the lockdown has only heightened this trend. With the majority of people stuck at home, buying online has grown in popularity even more than it already was. Online retailers who had e-commerce in place may have benefitted from this, whereas businesses that only offer in-person purchases likely suffered the most.
Whether it was restaurants that introduced takeaway orders for the first time or shops that opened their own e-commerce site, businesses have had to adapt to a world where consumers suddenly couldn’t come and visit their stores in person. And even when lockdown ends, this new normal could likely continue, with people preferring the convenience of online ordering and home delivery for products that they previously bought in a physical shop.
E-commerce is likely to remain a priority for businesses, and if you want to stay competitive, you can’t afford not to be doing business online.
Social media has been an essential tool for businesses to keep their customers updated on how they are handling the COVID-19 outbreak and any measures they’ve put in place to ensure that they are complying with government guidelines. That shouldn’t stop even as the lockdown restrictions are lifted. There is a danger that lockdowns will be re-implemented, or customers may be wary of leaving their homes to visit physical shops. So continue to use your social media channels to post reactive content to any changes in guidelines and reassure your customers that you are putting in measures to keep them safe.
Schedule regular social media posts and listen to any customer responses. This is a great way to better understand your customers’ needs, so when lockdown is over, you will be ready to deliver. People are spending a lot of time online at the moment, so don’t miss out on all this traffic and get some social ads out there to the right people.
Consider Your Budget
Your finances may have been badly hit by the pandemic, in which case you’re likely to need to shake up your marketing tactics a little to better adapt to a lower cash flow.
Consider lower-cost marketing options, like reducing the number of paid ads you put out. If you have a camera handy, consider making your own promotional videos that you can post on your social media channels rather than paying to have them made; there are plenty of resources online to help you get started. Use any data you have available about your audience engagement so that, if you do pay for ads, you are targeting the right people at the right time. Recycle old content or give it an update and re-post it on social media to keep engaging your audience. Consider a competition with a prize and ask entrants to share a post, giving you a large scope of post circulation for the cost of one of your products or services.
There are many ways to reduce your marketing budget to suit this new post-lockdown world; you just have to be a little creative.
Health and Safety
Ease consumer worries with reassurances that you are doing everything you can to comply with government guidelines and ensure that you have their health and safety as a top priority. Update your social media and website with any new opening hours or shop access changes, post photos of how you have adapted your place of work to comply with guidelines, such as any floor markings to help people social distance. These reassurances will help ease people’s worries that they might have about returning to your business.
Recently, the government announced the mandatory wearing of face masks in shops from Friday 24th July. Under the new regulations, this means they HAVE to be worn in shopping centres, banks, takeaway outlets and supermarkets.
We have a wide range of face masks and coverings available to suit all requirements, from plain, to those with bright colours, as well as eco-friendly options. Choose which face covering is best for you by downloading our PDF below.
Promotional products are a great way to remind your customers that you still exist and reassure them that you’re always there for them when things get back to normal. Promotional pens are a great way to do this, as they are a classic gift that customers love. Whether it’s by posting a pen to each of your customers, or posting them a pen along with a reassuring letter to let them know how you’ve been adapting your business to ensure you’re complying with all health and safety standards, promotional gifts are a fantastic way to keep customers aware of your business.
Here is just a selection of the promotional pens we have available at EMC Gifts:
The Bowie Ballpen is a soft touch pen that is exquisitely engraved to reveal a striking mirror finish, or it can be printed full colour. They provide a smooth writing experience and are available in a range of 15 colours. With a print area for your logo or message, these pens are a cost-effective gift for your customers.
5 in 1 Ballpoint Pen
The 5 in 1 Ballpoint Pen has four ink colours – black, blue, red and green – and a mechanical pencil and rubber. With a black rubberised grip for writing comfort, these pens are available in black, burgundy, blue or white and have a print area available for a company name, logo and message.
Bic Grip Roller
For extra smooth and precise writing, the Bic Grip Roller is a great cost-effective option. Available in black or blue ink and a wide range of barrel colours, this pen has screen printing on the barrel and the cap, giving you an optimal amount of space for your logo or even a reassuring message.
At EMC Gifts, we can provide you with a vast range of promotional gifts from pens to mugs, clothes to bags and much more. Contact us today to find out more.