One of the hardest parts of showcasing your business at an event or exhibition is actually getting people to approach your stand. You may have the best pitch in the world, and have a bunch of promotional pens ready to dish out, but it all becomes pointless if people aren’t there to see what you have to offer.
You’ve got to be able to engage your audience from the word go, and one of the ways to do this is by installing a promotional banner or banner stand to make your statement to people even if they’re on the other side of the room. Banners can make a bland stand brighter and more attractive, which may encourage people to take an interest.
This is the primary benefit of a banner, as they stand out from the crowd. As they are customisable to every business, you can emblazon them with big slogans, your company logo, engaging visuals and more so that you deliver your message before even speaking to people about your brand.
A banner might even persuade a member of the public to take more of an interest in your stand as they know more about what you’re promoting, which means you don’t have to solely rely on a sales pitch to bring people towards your stand.
Banners can be easily rolled up and stored which makes them perfect for bringing along to various exhibitions if your brand is doing a promotional tour, for example. They are also simple to set up and take down so that you can start your event as soon as possible without having to spend time installing your stand.
They come in a variety of shapes and sizes to suit your space – for example, you may want to invest in a narrow banner as an accompaniment to your stand so it doesn’t detract away from other elements of your stand.
Banners can make your stand look more professional, showing that your business is more established with engaging visuals. A banner stand shows that you’re fully committed to your brand with the purchase of promotional items.
The design that you choose will also determine how people view your brand – good quality images of high resolution with a simple but effective concept will create a better impression for your marketing campaign.
At EMC, we provide all sorts of customisable promotional products to help convey the message of your company or business. For any enquiries into our services, feel free to contact us at 020 8492 2200, otherwise you can also find us on Facebook, Google Plus or Twitter.