E-commerce businesses have a challenge when it comes to getting their brand in the public’s consciousness. As an online business, you have the advantage of no doubt being better equipped to take advantage of digital advertising. While brick and mortar … Continue reading
2016 is drawing to a close and we can’t help but look back at what an amazing year it has been! We have a wealth of promotional gifts at your disposal, so you can choose the one that best suits … Continue reading
As the season of giving creeps up on us, many people will turn their minds to giving to those less fortunate than themselves. This makes Christmas an excellent time for charities to really push their marketing campaigns, and here at … Continue reading
The festive season is officially upon us, how do we know? The Christmas adverts have begun taking up every two-minute television break on national television, of course. The beginning of these ads marks the inevitable countdown to the big day … Continue reading
There are so many promotional pens out there, it might seem impossible to find the perfect one for your needs. Everyone has a favourite type of pen, but is it really the one that you really need to use?
Investing in a promotional gift for your business is always an exciting time, especially if you’ve done your research and chosen an item that your target audience is going to love.
Another day, another buzzword – but although marketing talk can quickly descend into jargon, some good does come from having all these snappy phrases to describe the many different strings on a marketer’s bow: it makes it much easier to … Continue reading
This month, EMC’s managing director, Simon Kay, appeared in the magazine for the British Promotional Merchandise Association (BPMA), where we got to know a little bit more about him and the success of our ever-growing company.
Words, words, words… once you have a memorable company name and an appealing logo to go alongside it, you need to boost your brand’s profile with a catchy tagline that simultaneously sums up your mission and shows off your personality.
In today’s business world, there’s not much room for a trial and error approach when it comes to your marketing strategy. You need to streamline your plan of action and target your audience as quickly as possible, before your competitors … Continue reading