The UK is bursting with festivals all year long, and as we approach the biggest festival season of all, the summer, there has never been a better time to start thinking about how you can draw those festival-goers to your stand.
Festivals can be attended by thousands, and with so many businesses with stands all trying to make an impression, you need to make sure you stand out from the crowd. Preparing your stand means investing resources and spending the necessary time ensuring you have enough to draw those crowds. Get started on that promotional plan today, here are four ways you can do just that:
It may seem old school, but making use of conventional marketing techniques, like flyers and posters, is still a fantastic way to advertise your stand. They’re extremely popular mediums and work well to market an event so that you can showcase your products to a wider audience.
Posters and flyers are cost-effective and can be placed pretty much anywhere, so you can place them where it’s relevant to your business in high traffic areas where they can be seen. Better yet, you can even have people handing out flyers in the festival so they can point festival-goers in the direction of your stand. So make sure your marketing material is eye-catching and persuasive to draw more people over.
Online marketing also plays an important role in promoting your stand at a festival, especially because of the rise of smartphones and mobile apps. Social media is a powerful tool that you need to take advantage of. You can send out social media posts for your business and specify where you stand is going to be so people can come and check out what you have to offer in person.
Social media stories also make a useful tool for drawing people to your stand. Throughout the festival, take videos and photos of your stand, of the festival-goers interacting with any of the games or activities and showcase some of the free samples people can get and show them off on all your social channels.
People will be more likely to go to your stand if you have something there for them to do. You can incorporate games or interactive elements in your stand, such as using a wheel of fortune for people to spin to win exclusive deals and giveaways. There are also trivia games, where a correct answer can be rewarded with a gift. There are loads of games and competitions you can run from your stand that will entice people to come over and see what’s going on.
Promotional gifts are also part of traditional marketing, and they are a great way to promote your business by giving away free stuff. Freebies work brilliantly as a marketing tool because they get people talking about your products ─ word of mouth is an incredibly important way to expand your customer base; promotional gifts are the perfect way to get the word out.
Here are just a few ideas for promotional gifts that make great giveaways at festivals:
The UK weather is never reliable, even in summer. So festival goers can’t be without a poncho to keep the inevitable rain at bay. At EMC, out Ponchos come in a coloured plastic ball with a snap hook attachment, making them ideal for giving away from festival stands where people can simply clip them on their person for emergency rainy days.
Being out and about all day is thirsty work. So keep those festival-goers hydrated with a Grip Sports Bottle. Our bottles have a large print area for your logo, and they are available in a vast range of colours.
Get those festival-goers crowding to your stand to get their hands on some Foam Flyers. These bright coloured foam disks are great fun at festivals, working exactly like a frisbee but made of soft EVA foam for extra safety. With a large print area, they’re the perfect gift to give away this festival season.
Festivals are great ways of maintaining your current customers’ interest in your business, as well as attracting new clients and creating partnerships. So it’s vital that you take advantage of these types of events and fully promote them to get the most out of them.
If you’re interested in learning more about using promotional gifts to promote your business, don’t hesitate to contact us and we’ll be more than happy to help.