Marketing Tips You Can Learn from Summer Blockbusters

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Posted in Marketing Tips

Summer is not just a time for sun and barbeques, although they are very important events on your busy calendars. No, summer is the time where the most adrenaline-filled and most popular films of the year will be released. Except for Star Wars Episode VIII, for that, you will have to wait a little longer until December. But, you can catch epics such as Guardians of the Galaxy Vol. 2, King Arthur: Legend of the Sword, Wonder Woman, Spider-Man: Homecoming and much more.

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Fidget Spinners – A New Craze

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Posted in Marketing, Promotional Gifts

Every generation has experienced their own craze, from the Rubik’s Cube, to Pokémon cards, and even the humble yo-yo. For some reason, kids go crazy for these, often, simple items that end up being banned in the playground. For Generation Z, it looks like the new craze to take schools by storm is the fidget spinner. So, what is it, and why do kids (and plenty of adults) love it so much?

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5 Great Promotional Products for Summer

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Posted in Advertising, Branding, Business Gifts, Corporate Gifts, Marketing, Promotional Gifts, Promotional Products

We might still be in spring but summer is just around the corner. This means you should start thinking about the promotional products you want to give away and advertise with in summer. Here at EMC, we’re prepared all year round, so we already have plenty of promotional items for you to choose from. continue reading

How to Choose the Best Colours for Promotional Products – LinkedIn Article

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Posted in Advertising, Branding, Business Gifts, Corporate Gifts

Choosing the right promotional products for your business is an incredibly important decision. It means deciding not only the best items for the task but also what to add on them (such as logo and tagline) and which colours to choose. continue reading

Top Tips for Creating a Buyers Persona

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Posted in Marketing Tips

Sometimes, you may feel that your marketing efforts are becoming rather hit and miss. Where one piece of content or marketing efforts works very well, another will fail and there seems to be no reason for this. Typically, these misses come from not understanding or misrepresenting your content to your customers rather than as a result of your product or business lacking.

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Building Your Personal Brand – LinkedIn Article

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Posted in Branding

Personal branding can be a tricky business but it is incredibly important. Whether you’re job hunting or are the CEO of a company, personal branding can help you to get your name out there.

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How Spring Can Affect Your Marketing

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Posted in Marketing

The arrival of spring means the time for change. The dark, gloomy days turn into blue skies and sunlight, which also brightens everybody’s mood. Gone are the mornings where you want to stay in bed as you hear the rain lashing down, instead you want to seize the day as you spot sunlight creeping through your window.

Spring is the time to get excited for what is to come and this will reflect in your marketing as you need to portray the mood of the consumer. continue reading

3 Creative Ways to Use Promotional Products

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Posted in Promotional Products

We have talked repeatedly about the importance of using promotional products and why promotional gifts work. However, it is easy to get into a rut with the way you use marketing tools, losing sight of just how effective they can be when used creatively.

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Should You Turn Your Back on the Promotional Pen?

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Posted in Promotional Pens

For some, there has been a notion in the air that the promotional pen has had its day. Gone is its era of effectiveness in a marketing landscape. Could this be true?

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4 Marketing Practices to Throw Out

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Posted in Marketing

If that spring feeling has started to kick in, you may have started to think about having a good spring clean at home, or even in the office. But, while you’re vacuuming, polishing and throwing out old manuals from outdated devices like that VHS player that you threw out 20 years ago, you should be thinking about how you can do the same for your marketing campaign.

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