With Christmas on the way – and the office Christmas party looming closer – you may be thinking about how to say ‘thank you’ to your employees for a year of hard work. If you’re considering giving them a gift but have a huge number of employees working for you or simply don’t have the budget to give everyone a bonus, promotional gifts can be the perfect solution this December.
Exhibitions are crucial for any business owner and, when attending an exhibition, it’s essential that you stand out from the crowd and the competition. But how exactly do you go about getting noticed? Where do you even start when countless other booths are competing for attention? In order to stand out, you have to focus on being creative and offering something different.
When most people think of promotional items, they probably conjure up images of pens, mugs, steno-pads and other office-related merchandise. There’s good reason for this: most companies still use these items as promotional gifts. However, it needn’t be that way. At EMC, we understand how important it is to think outside the (office) box when it comes to promoting your brand. Some of the best opportunities for advertising your brand happen outside of work. Another thing to consider when choosing promotional items is reflecting your brand’s ethos and your company’s target demographic in your choice of promotional gifts.
With summer well and truly over, most businesses will be thinking ahead to the upcoming “rainy” season. With the UK known for being rather wet, especially during autumn and winter, it’s not hard to see why umbrellas are such a practical and relevant promotional product to include in your offerings in the upcoming months.
The recent news that the Bank of England was considering removing 1p and 2p coins from circulation reflects a seismic shift in the way that Britons pay for their goods.
There is no denying that promotional gifts can have a huge impact on your marketing campaign, as they can be extremely effective in promoting your brand and business. They can also help you to make a lasting impression with those you are building a working relationship with.
Did you know that only 1 in 400 disposable cups are recycled?
Half a million cups are littered, ending up in landfills or cluttering the oceans, both of which damages the environment and the wildlife of our planet.
In any business, no matter the industry or size, promotion is absolutely essential. If nobody hears about your company, products or services, it doesn’t matter how innovative or ground-breaking your company or products/services are; nobody is going to buy into it.
Your promotional gift bag and its contents is an important utensil in your marketing toolkit.
Not only does it generate brand awareness and loyalty, rewarding your customers and clients, it’s also a cost-effective part of your marketing strategy, intended to generate sales and increase leads. Building a strong brand is vital to gaining trust and promoting the personality of your business.
Should you attend exhibitions?
The clear, resounding truth is YES, you should. Exhibitions and trade shows can offer a wealth of benefits to your business and missing out on them may also mean missing out on great opportunities for growth.