If you’re starting a business, one of the most important design elements you will need to consider is your logo. A logo has a massive impact on how your customers perceive your business. Logos create your business personality and first impressions; it’s a lot more important than you think.
The UK is bursting with festivals all year long, and as we approach the biggest festival season of all, the summer, there has never been a better time to start thinking about how you can draw those festival-goers to your stand.
This summer, the world’s biggest sporting event is taking place in Tokyo, Japan: The 2020 Summer Olympics! From Friday the 24th July to Sunday the 9th August, prepare to have your TV broadcasts dominated by Olympic events and watch as around 206 nations compete for those bronze, silver and gold medals in 33 different sporting events.
Promotional products are often found at the likes of exhibitions and fairs. They make great promotional tools to build the branding of your business and help make consumers aware of your services. But somewhere else that can really benefit from promotional products are schools.
The colours you choose in your branding and marketing has a profound effect on how it influences your customers. Colours help to create associations in the minds of the people who see your products or logo; they evoke certain emotions that can affect whether someone is likely to trust your brand. It’s an important feature to understand so you can best use it to create the associations you want to craft in the minds of your customers.
E-commerce businesses have a challenge when it comes to getting their brand in the public’s consciousness. As an online business, you have the advantage of no doubt being better equipped to take advantage of digital advertising. While brick and mortar shops will use social media and online platforms just as much as online companies, they most likely haven’t caught up with just how powerful online marketing is and will still use less effective, traditional forms of advertising such as billboards and newspaper ads.
UK festivals are more popular than ever and are a fantastic way to promote your business with a stand of your own. Glastonbury, the UK’s biggest festival, is attended by around 200,000 people each year, but there are tons of festivals taking place throughout the summer months that attract thousands of people from across the country.
In the competitive world of business, your brand must make an impact over all the noise. There are close to six million SMEs in the UK, so you’re up against a lot of competition. With so many businesses vying for consumer’s attention, how do you make sure your brand is the one people think of first when they want the services that your business offers?
Valentine’s Day might seem like a world away, but when it comes to themed promotional gifts, timing is everything. Personalised gifts often require a lot of time for the orders to be completed. So, to ensure you don’t get left disappointed, you should be thinking about Valentine’s Day now.
Winter is not many people’s favourite season, and it can be a downright miserable time for a lot of us, especially here in the UK when the winter seems to last longer than all the other seasons combined.