Did you know that only 1 in 400 disposable cups are recycled?
Half a million cups are littered, ending up in landfills or cluttering the oceans, both of which damages the environment and the wildlife of our planet.
In any business, no matter the industry or size, promotion is absolutely essential. If nobody hears about your company, products or services, it doesn’t matter how innovative or ground-breaking your company or products/services are; nobody is going to buy into it.
Your promotional gift bag and its contents is an important utensil in your marketing toolkit.
Not only does it generate brand awareness and loyalty, rewarding your customers and clients, it’s also a cost-effective part of your marketing strategy, intended to generate sales and increase leads. Building a strong brand is vital to gaining trust and promoting the personality of your business.
Should you attend exhibitions?
The clear, resounding truth is YES, you should. Exhibitions and trade shows can offer a wealth of benefits to your business and missing out on them may also mean missing out on great opportunities for growth.
In May 2017 EMC Advertising Gifts was catapulted to new heights with the help of students at King’s Rochester Preparatory School.
Using one of our Teddy Bears, a Go Pro, and a helium balloon, students sent Roffa The Bear nearly 20 miles into the stratosphere as part of a study on space.
If you are a regular visitor to our blog, you’ll know that we just love promotional pens – they’re an oldie, but a goodie! We appreciate just how much impact a good promotional pen can have, despite its simplicity. In fact, the humble pen doesn’t just have an important application as a marketing tool. There are countless other handy, fun, interesting and surprising uses for the simple pen that show just how important it can be.
Providing a lasting impact on your current and potential clients is the basis of all marketing and advertising techniques. Think back to the last time you received something for free – no matter who you are, there is an element of excitement to receiving an unexpected gift.
In a well put together, highly effective marketing plan, both digital and offline marketing have their place, but while digital messages, such as tweets and online ads, are fleeting and can be quickly forgotten, promotional gifts can have a lasting impact on your current and potential clients.
Christmas time is the time for giving, and we’re sure that many of you will be excited to see what will be under your Christmas tree! But while you’re thinking about what you should buy for your spouse, children, neighbours or even mother-in-law, have you thought about gifts for your clients?
When should you use promotional gifts? Which are the best moments for giveaways in order to ensure success? When will your business benefit the most from advertising gifts?