Posted in Advertising, Business Gifts, Business Thoughts, Corporate Gifts, Exhibitions, Marketing, Marketing Tips, News, Printed Diaries, Promotional Clothing, Promotional Fleeces, Promotional Freebies, Promotional Gifts
Summer has gone way too quick for us here at EMC. Thinking the same? While the sun may have gone into hiding for a while and the early darker nights are creeping in with the chill, there are also many benefits within business of the arrival of Autumn, especially when it comes to exhibitions.
Can you believe we are already two weeks into August? The summer seems to have flown by and that means we are nearing September and a brand new academic year. There are many perks to being a university student, but it’s fair to say that one of the most popular is definitely Freshers Week. For students heading into their first year, it’s a fantastic time to socialise with new flatmates, those on their course and others within the university.
Fresher’s week is nearly here and we’re counting down to it! After all, we know just how beneficial it can be for your business to market to students, so it’s something we believe you should be doing. If not, there’s no better time to start. Directing your marketing efforts to university students pays off, as they are a very important part of the economy.
As a graduate, you may feel an element of loyalty and allegiance to the university you attended. Many institutions offer resources to their alumni and may even host reunions years down the line. For some universities, alumni play a key role in recruitment as they are able to speak about their experiences as a student. So, of course, this is a perfect group of people to arm with promotional products which can act as conversation starters and even play a part in recruitment drives. But which products work best?
At EMC, we are no strangers to turning our hand to some exciting and unusual projects. In fact, we have recently worked on a particularly heroic campaign with the marketing team behind the handy Pritt Stick.
September marks that time of the year where students are starting out university and, of course, when they’ll be attending the all-important Freshers Week. Freshers Week is always a crucial event for newbie students and to your business as well! Make sure you have your marketing ready to go when September rolls around so that you can fully benefit from such an eager audience thrilled to see what you have to offer.
This month, we’ve been thinking about just how great freebies can be as part of your marketing campaign. In fact, we have even gone so far as to suggest that by offering freebies, you can make money! So, you might be excited to start using this tried and tested method of marketing, but have you thought about when, where and how you can utilise your freebies?
Who doesn’t love a freebie? Free promotional products are incredibly popular, and it’s easy to see why. While common (and business) sense tells you that you should charge for your products in order to make money and that giving something away for free is counterintuitive, the truth is that free can be incredibly powerful.
Freebies are a great way to build loyalty with clients and delight those who receive them. They are an important and simple way of promoting your brand or business, as they set a positive, lasting-impression for your existing and potential client base.
Do you have a festival coming up? are you keen to share your branding to a wide audience? If the answer is yes, then we have just the thing for you! Giving away freebies is a great way to make everyone happy at a festival and, of course, spread your message to as many people as possible. But, the question arises: what should you give away?