The greatest success story of 1966!
The company was started in 1966 by Alan and Audrey Soloway in their garage in North London. They used a foil stamping machine to imprint a company’s name and phone number onto hexagonal pencils and then sent a sample in the post. For small companies to know that they could make their own pencils and later pens was a revelation and the business grew very quickly.
After several office and factory upgrades the business moved to Derwent House in Whetstone where a purpose built factory behind the 17th century coaching inn kept 30 machines popping out promotional gifts at an incredible rate.
The arrival of the internet and easily accessible global markets meant that our model of running a set catalogue of goods with high stocks and the occasional “special” were long gone. We saw the opportunity to change our model to offer a more consultative process, sourcing goods to meet the many varied needs of our now diverse client base.
The ever growing range of products led us to find partners who specialise in printing focused lines. You wouldn’t expect the same factory to be expert in producing umbrellas and ceramic mugs for example. By working closely with these partners we gain a mutual understanding of capability and processes.
Advances in fabrication skills from domestic factories as well as Europe and the Far East led us to start looking further afield for more than plain stock. We can now make a completely bespoke product, even including electronics, from as few as 250 units. We have made goods as diverse as wood moisture meters, character mascot soft toys, professional triathlon suits, deck chairs and bean bags. Each project presents an interesting challenge which we see as one of the perks of the job!
In one of the friendliest negotiations ever known (we even used two lawyers from the same company to complete the contracts) Simon and Gina took over the business from the Soloways. Simon had grown up in the business as his Dad (Audrey’s brother John) was Sales
Director for over 20 years. Gina had also worked in the business for over 20 years and co-directed operations with Simon for the last few of those.
In a world where products can be bought and distributed without much thought, EMC are once again striving forward ploughing our own furrow. We can and will happily supply your order to your precise specification, however where we can add value is working closely with you to look at your campaign and your message as a whole.
Who are you? Who are trying to engage? What reaction or action do you want to solicit?
Working together to answer these questions we can maximise the impact possible from your budget.
Give us your brief and give us a go!!!