Businesses today are always looking for the next modern marketing strategy to engage new customers, and to improve their reputation for being; fresh or new. Sometimes the greatest ideas are the simplest; businesses trying to stay more than just one step ahead of the tech curve might find inspiration for their next advertising campaign with a touch of nostalgia. The most beneficial marketing move may be to leverage the underrated power of nostalgia. (more…)

Undoubtedly pens are a powerful advertising tool, you see them everywhere and they are a cheap and effective way of creating a dramatic impact. The printed pens stocked by EMC advertising gifts range in price, staring from just pence you could have your company name printed on a pen. (more…)

An enterprising business man in Kansas is turning the BP Gulf oil spill into an opportunity to raise awareness and some money for charity through the medium of printed T-shirts. (more…)

It’s hardly surprising, but in the last week the amount of football related advertising in the UK has dropped significantly. Since England was unceremoniously knocked out of the tournament the football fever has taken somewhat of a down turn and advertisers are keen to downplay their previous support for the England squad. At first glance this may seem to present a problem for businesses who invested a great deal of money into England related promotional products, however all is not lost.

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Wimbledon has opened to a media frenzy, and in Britain at least this frenzy is focussed on Andy Murray. The British Number One hope for the tournament has provoked a spike in Wimbledon ticket sales, perhaps showing a shift in interest from the England World Cup squad to the British contender. Given the dismal performance of the England squad so far, this is hardly surprising. But this British contender is Scottish—so if England crash out of the World Cup long before they’re due, what are those looking for a glorious sporting performance from their home nation going to do with all those St George’s flags? (more…)