A physical reminder of your company

In order to promote your business, it’s important to be able to leave people with a physical and visual reminder of your company. This is why it can be greatly beneficial to your promotion to invest in a few promotional items that you can give away in order to create increased awareness and recognition of your business or brand. The different customisable products we have range from unique gifts like branded teddy bears and golf accessories to very practical items like USB drives or promotional pens.

We have many different promotional items ranging in price, so that you have plenty of options to suit the purpose that you want to use them for. You could distribute some useful promotional items as gifts among your employees so that you can keep them happy and promote your business outside of work simultaneously. Alternatively you could use the items as part of a promotional give-away, or as freebies in exchange for signing a mailing list. The best promotional campaigns grow awareness of the brand in a very organic way; get your name out in a series of small items and let those items do the work for you.

Promotional items can be successfully utilized to accomplish marketing goals, from escalating the visibility of the brand, to inviting new clients. Whatever the goal you want to achieve for your company, the selection of promotional products should be subjective. Take into consideration the preferences and tastes of your target audience. Your promotional merchandise should be tailored to fit your customers’ desires so that they will be pleased to receive your item. Research is an essential aspect of marketing and having a well-defined target niche can be the difference between success and failure.

 Evaluate your current customer base; find common characteristics and interests. Which ones bring in the most business? It is highly likely that other people similar to them could also benefit from your products or services? Consider factors such as; age, location, gender, income level and marital status.

 Small businesses can effectively compete with large companies by selecting a specific demographic market. Targeting a particular market doesn’t mean excluding people that do not fit your criteria from buying from you, it allows you to allocate your marketing budget effectively, meaning that particular niche is more likely to engage in business with you. This is a much more affordable, efficient and effective way to reach potential clients and generate business.

Ask anyone; receiving something free is delightful, even if they never use it again, the value of giving a client or a potential client a free gift is great. This is because emotional situations provoke the strongest memories, the client will think of your free mug or printed t-shirt instantly when recalling the free gift they received and subsequently your company, also their colleagues or friends will see or hear about the corporate gifts and through this influential advertising your company will attain more exposure, and consequently more business.

The type of promotional items you choose to dispatch to clients is also important, the point to remember is to try to make it personal, for example an IT company would perhaps give free flash drives to clients, not only is this useful, but significant. If flash drives or printed pens are used on a regular basis this again promotes the company as a potential client will see your logo continuously each time they use it and associate your company with something reliable and indispensable.

So when purchasing your free promotional products remembers to examine the following points; relevance-how significant is it to the client? And Utility- how useful will they find the free product? Promotional products are an undervalued aspect of good company-client relationships; use them greatly to your advantage for a successful business future.

So in the early stage of informing the potential customers we need some device to achieve maximum awareness. By using promotional products, this is a relatively low cost method, perfect for small businesses or large multinational companies.

An example of one of our promotional products

Promotional Products can be personalised with your company logo and/ or slogan making the customers constantly aware of the business and so when they think of a particular business sector they automatically think of your business/ brand. There are many types of products available, ranging from clothing to badges, balloons, mugs, teddy bears. The lists are endless as to what product you want to use, to put your design on. If you are worried about creative restrictions when customising your promotional product that is certainly not an issue due to advanced graphic computer technology.

Building awareness through promotional products is a great way of informing your target market of your presence due to its low cost, it certainly is a great business avenue to explore.

There are numerous special offers, giveaways and other promotional events related to the world cup being used by advertisers who are well aware that this is likely to give their sales a significant boost. Football related promotional gifts are especially popular at the moment and a number of companies are giving away all sorts of promotional gifts with a World Cup or football theme. This is an excellent way to bolster the effectiveness of an already highly valuable form of advertising. Promotional gifts are an exceptionally popular and effective marketing tool that is shown to have a lasting effect on potential customers. Combine this with a little World Cup fever and you’re left with a promotional medium that is likely to grasp the attention of would be customers and clients. Handing out items that fans can use to show their support such as noise makers and whistles that have been embellished with your company’s branding is an excellent way to make the most of this amazing advertising opportunity.

Promotional Pens

So, don’t miss out. Everybody else is shamelessly capitalising on the World Cup, so there’s no reason why you shouldn’t either. A few football themed promotional pens might be all you need to give your business an extra boost during the build up to the World Cup.

Promotional Gifts

Launching a new product and ensuring its success is no easy task and many companies who are planning on introducing new products often face difficulties when attempting to get their latest merchandise off the ground. However, there is plenty that can be done to make the public aware of new products as they’re made available.

Promotional events held in city centres are a very popular method of raising awareness amongst the public, particularly if you’re giving away fee samples or gifts related to the product. Most people can’t say no to a freebie, so this method is a guaranteed winner provided you select an appropriate location and time. Handing out free promotional gifts as well as sample of the product is a great way to make sure people remember your company and your merchandise, so having a variety of different promotional gifts such as balloons, t shirts, novelties and similar items made especially for the event is an excellent idea.

If you’re able to create a spectacle then people are likely to become interested and investigate. Eventually you’ll fin that you have a crowd of people gathered around your pitch, which is likely to attract even more. Also, people who see others walking around with your free promotional gifts are likely to be interested in where they can get their own. These are just a few examples of just how successful this kind of promotional event can be for raising the profile of your brand or company. So, don’t waste time, if you’re launching a new product, this is an excellent way to make the fact known to potential customers!

Eco FriendlyPromotional Gifts

Consumer fads come and go, but one noble cause which continues to grow is the concept of Fairtrade shopping. Fairtrade is an organisation that gives their logo to products and brands who are able to offer certain guarantees on the sourcing of ingredients and labour, and the environmental impact of their manufacturing processes. These guarantees normally revolve around things you would hope western companies would be committed to anyway, such as not using slave labour or the exploitation of children, but they also involve the somewhat controversial fixing of commodity prices to ensure small producers are not priced out of the market by larger competitors.

Currently, Fairtrade sales are up 12% on 2008, with Sainsbury’s the UK’s number one retailer of Fairtrade certified products, a market worth around £800m a year. This enduring trend of ethical shopping has admittedly come on the back of the longest run of economic prosperity in the post-war period, but it does point to a more considerate consumer conscience that you could do well to tap in to with your choice of promotional gifts.

Recycled Promotional Pens

For example, there are a wide range of eco-friendly promotional pens available, made from recycled plastics. There are also all kinds of promotional clothing items available made from 100% organically grown cotton, and even printed t-shirts made of bamboo that are fully bio-degradable. Even if you didn’t hear the last ten years of rallying calls for more ethical and sustainable business practises you can be sure that some of your customers did, and by utilising these kind of promotional items you will be showing that you are a company that is not only considerate to the planet, but is forward thinking in its approaches. Not a bad impression to make.

Promotional Pens

Although the MP expenses scandal, continued economic woes and now the Haiti earthquake have all done their best to distract us, 2010 is an election year. This normally means the ruling party stops running the country in favour of trying to save their own jobs, while all the opposition parties point out how badly the country is doing, scaring off much needed investment and depressing the rest of us.

It has been a few decades now since politicians in this country figured out that what you say is much less important than how you say it, and in a media-led world of 5 second attention spans it is just as much about leaving an impression as actually proposing anything useful or innovative. It is in this realm that promotional gifts come in to their own, where political parties go slogan man and race to brand as much of the urban sprawls and their inhabitants as possible. Politicians and campaigners go door to door handing out promotional pens and badges, with promotional car stickers available for people who like defacing their own property (“Honk for change”, suggest the Tories).

Promotional Bags

Promotional items are also a great fund raiser, with the Conservative Party offering all manner of branded merchandise for sale from the “Shop For Change” section of their website, including printed diaries and promotional bags. As yet none of the other major parties offer an equivalent selection of their own, but it would be interesting to see how a “Tea For Change” Tory mug and a Labour competitor would compare in a head to head brew-off. Most likely you would either find the brewing industry shut down from lack of government investment and the brew making communities abandoned, or two hundred laws being passed governing the tea brewing process, crippling any remaining brewing industry with red tape and health and safety legislation.

Whichever mug you choose, it always tastes the same in the end. Have a happy election!