The World Cup is rapidly approaching and naturally as a football loving nation the anticipation is becoming very apparent in the UK. The sensationalism surrounding the World Cup is a blessing for advertisers and unless you’ve been living under a rock for the past few weeks you’ve probably noticed the huge explosion in the number of football related ads being shown in printed and broadcasted media.

There are numerous special offers, giveaways and other promotional events related to the world cup being used by advertisers who are well aware that this is likely to give their sales a significant boost. Football related promotional gifts are especially popular at the moment and a number of companies are giving away all sorts of promotional gifts with a World Cup or football theme. This is an excellent way to bolster the effectiveness of an already highly valuable form of advertising. Promotional gifts are an exceptionally popular and effective marketing tool that is shown to have a lasting effect on potential customers. Combine this with a little World Cup fever and you’re left with a promotional medium that is likely to grasp the attention of would be customers and clients. Handing out items that fans can use to show their support such as noise makers and whistles that have been embellished with your company’s branding is an excellent way to make the most of this amazing advertising opportunity.

Promotional Pens

So, don’t miss out. Everybody else is shamelessly capitalising on the World Cup, so there’s no reason why you shouldn’t either. A few football themed promotional pens might be all you need to give your business an extra boost during the build up to the World Cup.

 

Promotional Gifts

Launching a new product and ensuring its success is no easy task and many companies who are planning on introducing new products often face difficulties when attempting to get their latest merchandise off the ground. However, there is plenty that can be done to make the public aware of new products as they’re made available.

Promotional events held in city centres are a very popular method of raising awareness amongst the public, particularly if you’re giving away fee samples or gifts related to the product. Most people can’t say no to a freebie, so this method is a guaranteed winner provided you select an appropriate location and time. Handing out free promotional gifts as well as sample of the product is a great way to make sure people remember your company and your merchandise, so having a variety of different promotional gifts such as balloons, t shirts, novelties and similar items made especially for the event is an excellent idea.

If you’re able to create a spectacle then people are likely to become interested and investigate. Eventually you’ll fin that you have a crowd of people gathered around your pitch, which is likely to attract even more. Also, people who see others walking around with your free promotional gifts are likely to be interested in where they can get their own. These are just a few examples of just how successful this kind of promotional event can be for raising the profile of your brand or company. So, don’t waste time, if you’re launching a new product, this is an excellent way to make the fact known to potential customers!

Eco FriendlyPromotional Gifts

Consumer fads come and go, but one noble cause which continues to grow is the concept of Fairtrade shopping. Fairtrade is an organisation that gives their logo to products and brands who are able to offer certain guarantees on the sourcing of ingredients and labour, and the environmental impact of their manufacturing processes. These guarantees normally revolve around things you would hope western companies would be committed to anyway, such as not using slave labour or the exploitation of children, but they also involve the somewhat controversial fixing of commodity prices to ensure small producers are not priced out of the market by larger competitors.

Currently, Fairtrade sales are up 12% on 2008, with Sainsbury’s the UK’s number one retailer of Fairtrade certified products, a market worth around £800m a year. This enduring trend of ethical shopping has admittedly come on the back of the longest run of economic prosperity in the post-war period, but it does point to a more considerate consumer conscience that you could do well to tap in to with your choice of promotional gifts.

Recycled Promotional Pens

For example, there are a wide range of eco-friendly promotional pens available, made from recycled plastics. There are also all kinds of promotional clothing items available made from 100% organically grown cotton, and even printed t-shirts made of bamboo that are fully bio-degradable. Even if you didn’t hear the last ten years of rallying calls for more ethical and sustainable business practises you can be sure that some of your customers did, and by utilising these kind of promotional items you will be showing that you are a company that is not only considerate to the planet, but is forward thinking in its approaches. Not a bad impression to make.

Promotional Pens

Although the MP expenses scandal, continued economic woes and now the Haiti earthquake have all done their best to distract us, 2010 is an election year. This normally means the ruling party stops running the country in favour of trying to save their own jobs, while all the opposition parties point out how badly the country is doing, scaring off much needed investment and depressing the rest of us.

It has been a few decades now since politicians in this country figured out that what you say is much less important than how you say it, and in a media-led world of 5 second attention spans it is just as much about leaving an impression as actually proposing anything useful or innovative. It is in this realm that promotional gifts come in to their own, where political parties go slogan man and race to brand as much of the urban sprawls and their inhabitants as possible. Politicians and campaigners go door to door handing out promotional pens and badges, with promotional car stickers available for people who like defacing their own property (“Honk for change”, suggest the Tories).

Promotional Bags

Promotional items are also a great fund raiser, with the Conservative Party offering all manner of branded merchandise for sale from the “Shop For Change” section of their website, including printed diaries and promotional bags. As yet none of the other major parties offer an equivalent selection of their own, but it would be interesting to see how a “Tea For Change” Tory mug and a Labour competitor would compare in a head to head brew-off. Most likely you would either find the brewing industry shut down from lack of government investment and the brew making communities abandoned, or two hundred laws being passed governing the tea brewing process, crippling any remaining brewing industry with red tape and health and safety legislation.

Whichever mug you choose, it always tastes the same in the end. Have a happy election!