With promotional gifts being such a hugely important part of any marketing strategy, it is obvious that as firms grow, so will their expenditure on promotional products. Recently a list was compiled of the fastest growing promotional gifts, this was done by the British Promotional Merchandise Association. (more…)

The New York Marathon takes place in less than a week and many companies have secured highly prized spots for their products in the goody bags that all runners will receive.  With 45000 runners and 100000 spectators expected to attend the event the potential for effective marketing is massive. (more…)

UK publishers, HarperCollins this month became one of the first non-digital companies to use the latest augmented reality technology to promote their author and published works.  In a disposable age it is essential for a brand to gain loyalty from its consumers to ensure continued sales growth.

(more…)

Unless you’ve been living under a rock for the past few years you’ve probably noticed that there has been an enormous focus in the media on being ‘green’ and environmentally friendly. Concerns about climate change and the notion that anything natural is good are well and truly embedded in the public consciousness, something that advertisers are well aware of. (more…)

Ten years ago, you would have dismissed it instantly if you were told that by 2010, 3D cinema would be a mainstream standard and that the first 3D TV sets would be on sale. However, fast forward to the present and we all know that we have been watching 3D movies at the cinema for the past few years and that movie and television production companies are pushing the boundaries past what we ever thought possible. (more…)

A global study has revealed that the internet is now considered to have twice as much influence as television and almost ten times more influence than printed media. This is of course great news for advertisers, most of whom will have already set about capitalising on the potential of online marketing. It’s been well known for a long time that advertising products and services online is extremely effective, but studies such as this one can confirm this. (more…)

Earlier this week, the Tourism Authority of Thailand officially announced that it would begin a series of promotional campaigns to increase tourism from the Middle East, following a decline in visitors following the troubles in recent weeks. (more…)

There are few things in our world more infuriating than adverts that invade your daily life. Spam emails in your inbox, spam flyers through your letterbox, texts and offers from various companies on your mobile, and of course cold callers ringing at just the wrong time. Even advert breaks in the middle of a favoured television show can prove irksome. (more…)

We’ve already discussed the possibilities of utilising promotional gifts to capitalise on the nation’s current obsession with the world cup, but that was last month. Now the tournament is well underway it doesn’t take a particularly observant person to see the impact that promotional gifts could have. We couldn’t have guessed just quite how out of control the St. George’s cross obsession would become! (more…)