A nice shirt makes a positive statement

Round the house, or fixing something in the garage, some promotional clothing from the workplace is something that employees can wear during their free-time that identifies them as part of the company. A t-shirt or a jumper is a very useful gift; everyone who receives one will be able to put it to some good use. Plus, whenever they use it outside of work it will be promoting your company to anyone who sees it, which is effectively free advertising. If you choose some nicely fitted high quality t-shirts with eye catching designs, you’ll be sending out a positive message about the company to anyone who sees your employees wearing one in public.

Clothing can be a quality gift that lasts for years, so you can afford to think about what this gift might still be doing for you and your company in the years to come. Many people will have lots of old t-shirts or clothes that they’ve had for a long time, and because our custom-made clothing is of a very high quality it will still comfortable and could even take pride of place as their favourite old shirt – a reputation that will associate your company with something treasured to them.

Promotional clothing offers you the opportunity to include the company in a small part of your employee’s home-life. Sitting in a wardrobe, or worn on a day off, the clothing you choose allows your employees to identify themselves as part of the company that they are proud to work for.

If your employees aren’t required to wear uniforms Printed t-shirts are great for more relaxed working environment. Although T-shirts have been proven to emanate a sense of informality, this can be a positive circumstance. You will find your staff will be more to be comfortable in their working environment and subsequently their performance may improve. They can also be easily recognized by customers; this again is invaluable marketing strategy.

Regardless of the nature of your company, you could discover the numerous benefits of having promotional clothing. You may choose to wear your branded clothing only for specific marketing campaigns or possibly as a uniform. Studies have shown that one of the most effective and affordable branded products is the t-shirt, Not only to be worn by staff in and out of the office, but if the material is of good quality and contemporary style you’ll find potential customers more eager to receive them and even wear them often, again providing you with almost free advertising. This exposes your company to different areas and creates a lot of buzz around your business; people will associate you with these fashionable statements and take an interest in your company. T-shirts are a great way to get your brand name out there in a public arena, use snappy colours or even a catchy slogan and you’re guaranteed to reap the benefits.

T-shirts, bags, fleeces, hats and even accessories such as sunglasses and cufflinks can be easily imprinted with your brand name, or stitched if you prefer. Worn in or out of the work place, promotional clothing and accessories are easily seen compared to other promotional gifts which may be tied down to the office or home.

It’s no surprise that people tend to look at other people more frequently than they would look at billboards, for example; another reason to choose promotional clothing. When someone walks down a street wearing a piece of our promotional clothing branded with your company name, logo or slogan, other potential customers will subconsciously pick up on this as they walk by. Furthermore, free advertising can be spread by these potential customers through word of mouth. Making a mass order with EMC Advertising Gifts is cost effective, and is sure to initiate plenty of business.

Ask anyone; receiving something free is delightful, even if they never use it again, the value of giving a client or a potential client a free gift is great. This is because emotional situations provoke the strongest memories, the client will think of your free mug or printed t-shirt instantly when recalling the free gift they received and subsequently your company, also their colleagues or friends will see or hear about the corporate gifts and through this influential advertising your company will attain more exposure, and consequently more business.

The type of promotional items you choose to dispatch to clients is also important, the point to remember is to try to make it personal, for example an IT company would perhaps give free flash drives to clients, not only is this useful, but significant. If flash drives or printed pens are used on a regular basis this again promotes the company as a potential client will see your logo continuously each time they use it and associate your company with something reliable and indispensable.

So when purchasing your free promotional products remembers to examine the following points; relevance-how significant is it to the client? And Utility- how useful will they find the free product? Promotional products are an undervalued aspect of good company-client relationships; use them greatly to your advantage for a successful business future.

Stay warm and promote your organisation!

The weather is a hot topic in recent times (excuse the pun). News reports have highlighted the increased chances of snow and for many areas in the United Kingdom that chance has become reality as the snow showers fall onto the ground laying a white blanket down.

This is the earliest snow has appeared in Britain for around 17 years now. Many people worry at the thought of snow as it can be a danger for drivers, pedestrians and cyclists and therefore many people choose to stay inside. However, the main reason for staying indoors for many people is they do not wanting to get cold, so why not be the clever advertiser and send out promotional gifts to help shield the cold. For example, fleeces worn as outwear are very popular due to their warming nature. Other accessories include hats, scarves and jumpers, these all help to protect against the perils of cold. In terms of day to day living most people cannot afford to take time of and sit by a fire until the snow and cold disappears and spring comes back around, so giving out promotional warmers will help people get back outside and will get your company noticed.

Using promotional gifts such as hats, scarves, jumpers and fleeces are going get the company noticed as many people will wear them everyday throughout winter; this will remind them of you and perhaps introduce you to others.

Promotional Clothing

You don’t need to tell me about the importance of branding, but it is amazing how there are certain types and methods of branding we are now so used to seeing that removing them would make something appear seriously amiss. A perfect example of this is the practise of having official shirt sponsors for professional football teams. Many people choose to sponsor a player or certain element of his kit as a way of further supporting their favourite team, the details of which can be found in every match day program, but for the last 25 years or so there has also been an official corporate shirt sponsor, who pays a certain amount of money each season for the advertising space on the chest of each player.

Despite many sponsors changing every 3 or 4 years, these sponsors logos become every bit as much of the shirt design as the club’s own logo, and many fans long carry an affinity for brands that have sponsored their club during successful periods. Our sub-conscious acceptance of this kind of promotional clothing is made obvious by how “empty” football shirts from before this period looked, and how strange some team kits have looked in the rare event that sponsorship is not fully agreed before the start of the season.

Of course, football kits make the best kind of promotional gifts to fans of the club or sport, although you will need a fair few million to sponsor a Premier League side. The practise is just as popular at amateur league level though, with many workplaces either sponsoring their own teams or teams of their employees for sometimes little more than the cost of the printed t-shirts themselves. This more local form of shirt sponsorship is fantastic value marketing for local businesses, and can be seen as a philanthropic act as well.

Eco FriendlyPromotional Gifts

Consumer fads come and go, but one noble cause which continues to grow is the concept of Fairtrade shopping. Fairtrade is an organisation that gives their logo to products and brands who are able to offer certain guarantees on the sourcing of ingredients and labour, and the environmental impact of their manufacturing processes. These guarantees normally revolve around things you would hope western companies would be committed to anyway, such as not using slave labour or the exploitation of children, but they also involve the somewhat controversial fixing of commodity prices to ensure small producers are not priced out of the market by larger competitors.

Currently, Fairtrade sales are up 12% on 2008, with Sainsbury’s the UK’s number one retailer of Fairtrade certified products, a market worth around £800m a year. This enduring trend of ethical shopping has admittedly come on the back of the longest run of economic prosperity in the post-war period, but it does point to a more considerate consumer conscience that you could do well to tap in to with your choice of promotional gifts.

Recycled Promotional Pens

For example, there are a wide range of eco-friendly promotional pens available, made from recycled plastics. There are also all kinds of promotional clothing items available made from 100% organically grown cotton, and even printed t-shirts made of bamboo that are fully bio-degradable. Even if you didn’t hear the last ten years of rallying calls for more ethical and sustainable business practises you can be sure that some of your customers did, and by utilising these kind of promotional items you will be showing that you are a company that is not only considerate to the planet, but is forward thinking in its approaches. Not a bad impression to make.

Promotional T-Shirts

In previous blogs we have touched on the ability of cheap promotional gifts to underpin a lucrative fundraising campaign, but the scale of giving witnessed in the wake of the Haiti disaster has been almost unprecedented. One month on from the earthquake which killed over 200,000 people and destroyed the vast majority of the country’s fragile infrastructure, total donations to private organisations helping with the relief effort are standing at nearly $650 million. Much of this has been raised via celebrity telethons or other large scale celebrity endorsed activities, but a significant proportion has been raised through the work of individuals and community groups doing their bit here and there.

Printed T-Shirts

An example of this which proved to be a resounding success following its international media coverage is 7 year old Charlie Simpson, who has raised, to date, over £170,000 from a 5 mile sponsored bike ride around his local park. He was riding on behalf of the Unicef Haiti earthquake children’s appeal, and as pictures of this inspiring effort were circulated around the globe, the Unicef logo was front and centre due to Charlie and co. wearing their promotional clothing. Now not every campaign is going to be as successful as young Charlie’s, but it is easy to secure media coverage for any and all fundraising events on a local level, giving you an opportunity to work towards both making a meaningful contribution to society and increasing your brand exposure at the same time. Low-cost promotional gifts like promotional pens also make fantastic things to “sell” at collection points either on the street or inside cooperating shops.

Go on, hand out some promotional t-shirts and make a difference.