Full colour printed promotional clothing

If you’ve ever thought about having some promotional products produced to advertise your business then you may have been put off by the idea that having full colour printing on these items would be far too expensive for your budget. Because of this idea that some people have that full colour printing is always very expensive many companies who are looking for promotional gifts will limit themselves to what they perceive to be lower cost items that are only printed in a limited array of colours.

However, full colour printing isn’t always expensive, and many companies are missing out on the opportunity to have colourful prints applied to many of their promotional products.  There is a huge range of products that can be emblazoned with a full colour version of your company logo or artwork, ranging from pens, clothing, mouse mats, badges and even some unusual novelty items.

In fact, there are so many different ways of applying a design to products, be it printing directly onto the product or using transfers and vinyl stickers, that you’d be surprised at the wide range of products that could carry your company’s logo. Thanks to this wide range of printing techniques you can be certain that whatever you’re printing onto you’ll end up with a high quality professional looking result.  When you’re choosing the kind of promotional gifts you’d like to have your company’s branding applied to you may want to thinking outside the box by choosing unusual promotional gifts that’ll get you noticed. This shouldn’t be a problem thanks to the huge range of promotional items that can be printed on in full colour.

As the cost of full colour printing is only marginally more expensive than printing with a limited range of colours it makes sense to spend that little bit extra to make sure your promotional products stand out from the crowd. The number of companies that make use of promotional gifts to try and advertise their services to potential clients is overwhelming, so it’s best to try and stay ahead of the pack. Thankfully, you can make use of the assumption that many people have that full colour printing is unaffordable and take advantage of the great deals that so many other firms ignore.

Promotional printed pens

Promotion and proper advertising is one of the most important aspects of running a successful business. Your company is nothing without customers and the best way to attract customers is through advertising. However, this can be expensive, which is sometimes problematic, especially for fledgling companies that do not have a huge amount of revenue to fund a full blown advertising campaign.

Thankfully, there are plenty cost effective forms of advertising that are practically guaranteed to be successful. For example, have you ever consider the potential of advertising using promotional pens? Although they may not be the first thing that springs to mind when you’re thinking of ways to advertise yourself if you think about it for a minute you’ll soon realise that promotional pens that carry your company’s branding are a great way to advertise.  Because pens are such useful items people will often hang onto them, especially when they’re given to them for free. This is why so many companies hand out promotional pens, people keep hold of them and they could end up anywhere. One promotional pen you hand out to one person could end up being used by any number of different people, so just think how many people could be seeing your company’s logo and slogans from just one promotional pen you hand out! In all likelihood you probably have a promotional pen on your desk now as you’re reading this text which just goes to show what a great advertising tool they are!

The incredibly low cost of promotional pens is one of the huge benefits of using them to advertise, they can cost as little as a few pence each when bought in large batches. There are also many different types available too, ranging from the standard low cost ball point Biro to more expensive upmarket pens that can also be printed with a design of your choice. It just depends on how much you’re willing to spend, but thankfully if you’re using promotional pens to advertise your business you’re free to spend as little or as much as you like and still achieve the results you’re after!  Who said you’re limited to promotional pens though? Why not pencils? It doesn’t even have to be stationary as there are so many items that can be transformed into promotional gifts for your clients simply by adding your design and branding. Anything from t-shirts, badges and toys can be used to effectively promote your business!

A huge number of companies give away thousands of promotional gifts to people every year. You may question how wise it is to spend money on these gifts only to give them away for nothing. However, promotional gifts are a very effective advertising tool, which is why so many companies are willing to spend many thousands of pounds a year on promotional gifts, as they are a fantastic way to get your company’s name around.

However, if you’ve thought about investing in some promotional products for your own business then you may be struggling to choose items that will be right for you. This decision can be made a lot easier if you can consider the type of items that can be used for promotional gifts. Take for example pens; these are one of the most popular promotional gifts, and for good reason. Not just because they’re cheap and can have a design applied to them easily, but because they’re the type of item that people use everyday.

 A survey concerning promotional gifts found that 75.8% of people who took the survey regular use a promotional pen handed out to them for free by a company everyday. If you consider that every time a person uses that pen they will see the company’s branding you start to realise just what a great way to advertise your business promotional gifts are!

In the same survey participants were asked what they thought of promotional gifts and how effective they were when compared to other marketing strategies that their allotted budget could have been spent on instead.  Over 40% of those who took the survey agreed that promotional gifts had a stronger initial impact than other forms of marketing,  whilst 60% believed that the message on promotional gifts were likely to have significantly more lasting power than that of other forms of advertising. It’s easy to see why so many firms are prepared to give away promotional gifts!

There are so many different types of items available that can have a design or logo of your choosing applied to them. So, if you’re considering investing in promotional materials then why not purchase items that are relevant to your business? For example, an IT firm might benefit from giving away mouse mats adorned with their branding. Promotional gifts have huge advertising potential, and you can see a significant return even from a relatively small initial investment!