This past Sunday I am sure many of you watched the London Marathon. The annual race is one of the biggest charity events on the calendar and here are EMC we are proud to say that two members of our team took part in the race along the 26 mile long course. (more…)

EMC are pleased to announce that they have met the required quality standards to be awarded ISO9001 for the provision of promotional gifts and company branded clothing. (more…)

Claims that manufacturers of alcoholic drinks are beginning to overstep the mark with their television advertising have been rejected by Molson Coors, the UK arm of international brewing giant Coors. (more…)

A new marketing strategy involving the use of satellite tracking technology is set to be trialled by Starbucks and L’Oreal some time in the not too distant future. (more…)

Regional TV advertising is facing an uncertain future after ITV announced that it would be cutting the number of ‘micro advertising regions’ it sells from the beginning of next year. Naturally this has disappointed some advertisers, but unfortunately due to the increased cost of digital broadcasting a certain amount of regional advertising is no longer financially feasible for ITV. (more…)

Television marketing agency Thinbox has recently started their own TV advertising campaign to highlight the power of television advertising to viewers. The ads, which have already become a hit, feature a rescue dog by the name of Harvey vying for attention of potential owners over a ‘cuter’ dog by showing them a video of himself performing various tasks such as driving and playing chess. Naturally, the people looking for a dog pick Harvey after seeing his advertisement. (more…)

Up and down the country thousands of students will either be starting or returning to university this month. This can provide a significant boost to the economy in towns and cities where there is a large student population, particularly early on in the term when student loans are burning a hole in the pocket of many. (more…)

Restrictions regarding the marketing of confectionary to children on television have become increasingly harsh in recent years due to the government’s desire to crack down on the soaring levels of childhood obesity.  Good news for the health of nation then, but what about the confectionary companies. (more…)

We’ve already discussed the power of online advertising in this blog, but it is certainly worth noting that the dominant social networking site, Facebook, has recently reported that many of the firms utilising their advertising service have significantly upped their budgets. This is largely due to the enormous advertising scope of social networking sites, particularly Facebook, which has a user base in the hundreds of millions. (more…)