A huge number of companies give away thousands of promotional gifts to people every year. You may question how wise it is to spend money on these gifts only to give them away for nothing. However, promotional gifts are a very effective advertising tool, which is why so many companies are willing to spend many thousands of pounds a year on promotional gifts, as they are a fantastic way to get your company’s name around.

However, if you’ve thought about investing in some promotional products for your own business then you may be struggling to choose items that will be right for you. This decision can be made a lot easier if you can consider the type of items that can be used for promotional gifts. Take for example pens; these are one of the most popular promotional gifts, and for good reason. Not just because they’re cheap and can have a design applied to them easily, but because they’re the type of item that people use everyday.

 A survey concerning promotional gifts found that 75.8% of people who took the survey regular use a promotional pen handed out to them for free by a company everyday. If you consider that every time a person uses that pen they will see the company’s branding you start to realise just what a great way to advertise your business promotional gifts are!

In the same survey participants were asked what they thought of promotional gifts and how effective they were when compared to other marketing strategies that their allotted budget could have been spent on instead.  Over 40% of those who took the survey agreed that promotional gifts had a stronger initial impact than other forms of marketing,  whilst 60% believed that the message on promotional gifts were likely to have significantly more lasting power than that of other forms of advertising. It’s easy to see why so many firms are prepared to give away promotional gifts!

There are so many different types of items available that can have a design or logo of your choosing applied to them. So, if you’re considering investing in promotional materials then why not purchase items that are relevant to your business? For example, an IT firm might benefit from giving away mouse mats adorned with their branding. Promotional gifts have huge advertising potential, and you can see a significant return even from a relatively small initial investment!