EMC’s catalogue of products is always expanding, updating with changing trends and new technology. Here’s a quick rundown of some of the new products available from EMC advertising gifts.
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All of us know that customer acquisition is paramount to the running of a successful business, but many of us overlook the importance of keeping our clients. The key to keeping our businesses going is to ensure that our customers keep coming back to us again and again, and this won’t be done through the quality of our products alone – we need to provide them with a customer service that goes above and beyond the call of duty, rewarding those who consistently return.

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When you think about promotion it is very easy to picture the big advertising campaigns and the special offers, but at the core of any truly great promotional campaign, or indeed any business at all, is the establishment of a good relationship with your clientele. There is no better way to set up a co-dependent relationship between you and your customer than with a complimentary gift as a token of gratitude from your company.

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In the current economic and financial climate of the UK, the importance of cost effective, first rate and successful advertising is only emphasised more. The importance of making your business stand out from the crowd is essential; you have got to shout to be heard.
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Everyone enjoys receiving a free gift, especially an unexpected one. Christmas is the perfect time for giving and receiving, so why not take this opportunity to give free gifts to your loyal customers to show that you appreciate their business, and remind them why they wouldn’t want to be with any other company?
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At this time of year many smart businesses are beginning to thank their loyal customers with rewards or gifts. The key element in gift giving is presentation, quality and relevance are obviously two important factors when considering which gifts to present your customers with, but the greatest impact from your gift will come from the actual sincerity in the giving process. Any successful marketer will tell you that seasonal gifts are proven to be the most effective. At Christmas time people receive all sorts of gifts from loved ones, from socks to silverware; all are appreciated equally. It is well acknowledged that companies giving gifts to customers evoke feelings of ‘family’ and this could be a crucial opportunity to gain trust and business with a personal touch. (more…)

The type of corporate gift you give is crucial. On meeting new clients, first connections count for a lot so it is essential for your promotional gift to make a positive lasting impression. However once out there it is very hard to change peoples’ predispositions about your company. Corporate gifts can either build or destroy your intentions of making a good relationship since the gift will forever be associated with your name and your company. Some people find great difficulty in picking the correct promotional gift, however if you consider the selection process you can actually enjoy this task. (more…)

According to researchers, East Asian and Western people react differently to the element of surprise. Studies have found that one’s culture affects the emotional reactions to an unexpected incentive. In the studies each participant received a gift as a small token of appreciation for taking part in a survey; some subjects knew about the gifts before participating, whilst for the others the gift was unexpected, and the results were astonishing.  The reactions of the unsuspecting subjects to this surprising event were much stronger than the response of the participants who received the same gift, but were told to expect it. Interestingly, when given the unexpected token gift, the East Asian participants reported less surprise and pleasure than Western participants. However, later studies demonstrated that if the unexpected gift was associated with good luck or prosperity, East Asians gained even greater pleasure than Westerners. (more…)

Conferences and offices can be busy places. With such activity, it can be difficult to organise your company on a material level: sometimes files can get misplaced, or those important notes you made at the last meeting may get lost in the sea of sheets on your desk. Surely there must be a better way to organise the office clutter? (more…)

If your company will be attending a corporate fair or large event where you need to make a big impression, then you will understand that small details can be very effective in the bigger picture. Understanding the power and paying attention to these details can make your impression even more longlasting. (more…)