Television marketing agency Thinbox has recently started their own TV advertising campaign to highlight the power of television advertising to viewers. The ads, which have already become a hit, feature a rescue dog by the name of Harvey vying for attention of potential owners over a ‘cuter’ dog by showing them a video of himself performing various tasks such as driving and playing chess. Naturally, the people looking for a dog pick Harvey after seeing his advertisement. (more…)

Up and down the country thousands of students will either be starting or returning to university this month. This can provide a significant boost to the economy in towns and cities where there is a large student population, particularly early on in the term when student loans are burning a hole in the pocket of many. (more…)

Are you set to launch a brand new product line or reveal a completely new brand name to the world? It is well known that it takes time to build a brand name and associated product lines but there are a number of marketing methods which you can use to speed up the exposure of your brand.

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After the hysteria that was the World Cup, the appetite for football still seems insatiable as the new football season kicks off barely a month after the final whistle in the World Cup Final. This appetite for football is ideal for promotional gifts as it gives a never ending opportunity for marketing.
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Unless you’ve been living under a rock for the past few years you’ve probably noticed that there has been an enormous focus in the media on being ‘green’ and environmentally friendly. Concerns about climate change and the notion that anything natural is good are well and truly embedded in the public consciousness, something that advertisers are well aware of. (more…)

Restrictions regarding the marketing of confectionary to children on television have become increasingly harsh in recent years due to the government’s desire to crack down on the soaring levels of childhood obesity.  Good news for the health of nation then, but what about the confectionary companies. (more…)

For the second time in just a month, the ASA (Advertising Standards Agency) has banned a BT television ad due to misleading claims relating to its broadband speed. Earlier in August, their ‘infinity ad’ was banned by the ASA and just today, a TV ad featuring Love Actually actor Kris Marshall has been banned, which will be remembered by many as the one where an estate agent using a standard ADSL connection is hampered by low speeds, before a voice over claim that BT is now offering up to 20Mbps speeds to give you a consistently faster broadband throughout the day even at peak times.
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An enterprising business man in Kansas is turning the BP Gulf oil spill into an opportunity to raise awareness and some money for charity through the medium of printed T-shirts. (more…)

We’ve already discussed the power of online advertising in this blog, but it is certainly worth noting that the dominant social networking site, Facebook, has recently reported that many of the firms utilising their advertising service have significantly upped their budgets. This is largely due to the enormous advertising scope of social networking sites, particularly Facebook, which has a user base in the hundreds of millions. (more…)